About the Company


Blufig is a fast growing B2B marketing agency with customers across 4 continents.


A specialist agency, Blufig exclusively works with B2B tech companies to help them realize their digital aspirations. 130+ brands trust Blufig to execute their marketing programs.


Below is the detailed description for the said job.

As a Content Writer Lead, you will play a pivotal role in our content creation efforts, driving the development of high-quality written content across various platforms. You will lead a team of content writers, guiding them to produce engaging, informative, and on-brand content that resonates with our target audience. The ideal candidate is a strategic thinker with exceptional writing skills, a passion for storytelling, and the ability to manage a team effectively.
Responsibilities:

• 
  Content Strategy Development:
  • Collaborate with the marketing team to develop content strategies that align with business goals and target audience needs.
    
  • Conduct thorough research to identify industry trends, topics of interest, and competitive insights to inform content planning.
    
• Content Creation and Editing:
  • Write and edit compelling content for various channels including website, blog posts, social media, email campaigns, and more.
    
  • Ensure all content is well-researched, accurate, and optimized for SEO to maximize reach and engagement.
    
• Team Leadership and Management:
  • Lead a team of content writers, providing guidance, feedback, and support to help them reach their full potential.
    
  • Delegate tasks effectively, manage workloads, and ensure deadlines are met consistently.
    
• Quality Assurance:
  • Implement processes and standards to maintain the quality and consistency of content produced by the team.
    
  • Conduct regular reviews and audits of content to ensure it meets brand guidelines, style standards, and editorial policies.
    
• Performance Analysis and Optimization:
  • Monitor content performance metrics and analytics to identify areas for improvement and optimization.
    
  • Use data-driven insights to refine content strategies, messaging, and distribution channels.
    
• Cross-functional Collaboration:
  • Collaborate closely with other teams such as marketing, design, and product to support integrated marketing campaigns and initiatives.
    
  • Ensure content aligns with overall brand messaging and reflects the company\xe2\x80\x99s values and voice.

Requirements

• Bachelor\xe2\x80\x99s degree in English, Journalism, Marketing, or related field (Preffered).
  
• Proven experience (2 years) in content creation, with a portfolio demonstrating strong writing and editing skills.
  
• Previous experience in a leadership or management role, preferably in a content or editorial team.
  
• Excellent communication and interpersonal skills, with the ability to effectively lead and inspire a team.
  
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
  
• In-depth knowledge of SEO best practices and content optimization techniques.
  
• Familiarity with content management systems (CMS) and digital publishing platforms.
  
• A creative thinker with a keen eye for detail and a passion for storytelling.

Benefits

• Paid Leaves
  
• Health Insurance