Develop and implement a cohesive brand strategy and SOPs that reflects the organisation's mission, values, and market positioning.
Ensure brand consistency across all communication channels - internally and externally.
Lead brand campaigns and initiatives that enhance awareness, engagement, and loyalty.
Monitor brand performance and perception through data-driven insights.
Media & Public Relations
Build and maintain strong relationships with media outlets, journalists, and influencers.
Collaborate with PR agencies to develop media plans and drive optimum outcomes
Develop and manage PR strategies, press releases, op-eds, articles, media kits, and thought leadership content.
Lead crisis communication planning and execution with discretion and agility.
Campaigns & Event Strategy
Ideate & lead campaigns - from conception, design to execution
Design and execute strategic events including corporate conferences, internal engagements, product launches, and CSR initiatives.
Collaborate with internal teams and external vendors to ensure flawless event delivery.
Manage event logistics, and post-event evaluations to measure impact.
Requirements
Master's degree in Communications, Public Relations, Marketing, or related field. Bachelors degree in English literature will be an advantage.
At least 8 years of progressive experience in corporate communications, with demonstrated success in brand management, media relations, and event leadership.
Experience of working with diverse stakeholders and communities, drawing and driving inclusive communication strategies.
Exceptional written, verbal, and visual communication skills (English & Hindi, and any other language).
Strategic thinker with a creative and hands-on approach.
Strong interpersonal and leadership skills.
Agile, proactive, and results-oriented mindset.
Strong designing skills - understanding of layout, infographics, typography, colour theory, composition etc to support branding & visual identity.
Strong knowledge & application of design & multimedia applications such as Canva, Adobe Photoshop, Excel, Corel draw, Illustrator, video editing software such as Filmora, Adobe Premiere.
Knowledge and use of AI driven applications for managing multiple platforms at work (such as in design, presentations, film editing etc.)
Sound knowledge of Microsoft Office applications.
Good editing & proof-reading skills.
Experience in brand refresh or rebranding initiatives.
Proficient in designing intuitive user interfaces and user experiences.
Experience in managing multiple projects simultaneously and meeting deadlines.
Organized and detail-oriented, with strong data management skills.
Deep commitment to the social justice, equity, and nonprofit values, particularly to the cause of elderly.
I'm interested
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