The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle - from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more.
Why are we looking for you:
As a Lead Campaign Quality Analyst, you will manage a team of Campaign Quality Analyst, advising and guiding the team to ensure that QA are implemented as documented in the campaign ticket request and validated with high quality standards based on a defined QA checklist. You will help to ensure that team members are trained on all processes and tools. You will work alongside team members to monitoring the ticketing queue, assign tickets and complete ticket requests. You will monitor the daily capacity of the team and manage priorities to ensure that all ticket requests can be implemented or communicate with Account Management to find compromises. You will actively partner with other teams to provide support for troubleshooting issues and define preventative measures.
What you will enjoy in this role:
Collaborating with team members to ensure that we are implementing the best campaign strategy for our clients
Managing team capacity by using your time and process management skills to efficiently complete the workload
Conduct rigorous troubleshooting to identify the root case and preventative measures for campaign issues
Defining new processes or updating existing process to drive efficiency through automation and other innovative tactics
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.
Responsibilities
Manage a team of Campaign Quality Analysts, monitoring workload assignments and providing guidance for complex campaigns
Verify more complex strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting
Verify campaign details and functionality in both test and post-production environments to ensure accuracy of digital media implementation, alert applicable teams of any anomalies or errors, and initiate the process to fix any detected issues
Collaborate with external teams to create and update launch standard processes, ticket requirements, and campaign execution processes
Serve as a primary point of contact for team members and external teams to resolve campaign prioritization and team capacity issues
Drive automation and continuous improvement with the QA process by suggesting process changes, new tools ideas, automated validation, and other tasks to increase efficiency
Monitor quality metrics and capacity metrics to identify trends and work with team leaders to address issues
Qualifications
A graduate/postgraduate in any field
5 years of experience with digital media or experience in ad operations/ad trafficking role
Must be able to multitask in a fast-paced ticketing system environment
Previous experience with 3rd Party Ad Servers (DV360, Atlas, Sizmek, etc.), a plus
Demonstrated leadership ability with a hands-on approach / involvement in day-to-day operations
Demonstrated track record of critical thinking, sound decision making and working cross-functionally
Proven track record of managing or mentoring / developing junior level employees
Must have ability to independently handle and resolve complex situations
Demonstrated poise, maturity, and professionalism taking care of individuals at higher levels of the organization
Strong presentation, writing, and communication skills with particular attention to precision of language and the ability to organize information succinctly and logically
Demonstrated ongoing commitment to personal development with emphasis in leadership, eye for business, expanding influence, creating a leadership brand, and sharpening political savvy
Flexible to work beyond normal business hours as needed to accommodate increases in campaign volume
Additional Information
Our pillars aren't just words. They're how we show up every day.
People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
Collaboration: We work together, support one another and collectively achieve goals.
Growth: There are endless opportunities for growth through learning, development and career advancement.
Innovation: We drive progress through cutting-edge solutions and
forward-thinking approaches. Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.
Our values guide us to create value for our clients, our people and consumers.
Act with integrity
Work together to win together
Innovate with purpose
Respect all voices
Empower with accountability
These pillars and values are our foundation-shaping our culture, guiding our decisions and uniting us in common purpose.
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