Job Description

Marketing Lead- B2B

We are currently retained by a leading professional services firm to hire a Marketing Lead for them.

- As a Marketing lead you will be responsible for creating and executing the marketing strategy and lead all the marketing initiatives, including social media, email & digital campaigns, content creation, and creative projects.

- We are looking for a talented marketing strategist who can build the team from scratch, inspire them and drive success.

- You will lead Marketing to maximise profitability and enhance competitiveness in the market.

Key Responsibilities:

- Create a comprehensive B2B marketing strategy aligned with the company\'s overall business objectives.

- Develop and implement digital marketing strategies, including SEO, SEM, email marketing, social media, and online advertising, to increase the company\'s online presence and drive web traffic.

- Plan, coordinate, and execute industry events, conferences, and sponsorships to enhance the company\'s visibility and reputation in the market.

- Plan suite of tools and utilize marketing tools such as Apollo, Canva, MailChimp and other relevant software to streamline and enhance marketing efforts.

- Build the team from scratch and provide clear direction and support to team members, empowering them to execute marketing initiatives successfully.

- Manage and enhance the company\'s brand identity, ensuring brand consistency across all marketing channels (digital, emails, events, web pages, social).

- Drive content strategy and creation, including, social posts, case studies, videos, webinars, presentations for business.

- Coordinate sales and marketing efforts to boost brand awareness.

- Lead the digital transformation in terms of website redesign and collaterals.

To fit the bill, you must have:

- Work experience as a marketing leader in the professional services industry.

- MBA with 8+ years of experience, with at least 4 years of experience in B2B marketing leadership roles

- Proven experience of running successful marketing campaigns.

- Proficiency in analytics and tools like Apollo, Mailchimp, Canva etc.

- Leadership skills with the ability to set and prioritise goals.

- Strong project management skills with the ability to manage multiple initiatives simultaneously.

- Excellent communication skills.

If you feel the above role matches your career aspirations, please share your detailed CV along with a cover note. Please ensure the key criteria are met and that you have a strong storyline for them.

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