Job Description

Colt provides network, voice and data centre services to thousands of businesses around the world, allowing them to focus on delivering their business goals instead of the underlying infrastructure.
Role Profile




Role title:

Lead Analyst, Marketing Analytics



Colt Level:

PT1 Core



Function:

Sales and Customer Success



Reports to:

Qlik Management and Marketing Analytics Manager



Location:

India





Role purpose



To support business decisions of the sales, marketing and CRM functions by ensuring actionable and accurate business reporting, while providing analytics which enable the teams to manage and drive performance. Be a catalyst in processes and report automation using platforms like Qlik, Python or RPA.





Key accountabilities

• Supporting ad-hoc tasks within Sales Reporting and Analytics function.
• Provide sales, marketing and CRM teams with appropriate reporting / analytics to enable them to manage their business on a day to day basis and drive improvements in performance
• Design effective models for ad-hoc analysis and providing simplified/meaningful reporting.
• Propose improvement initiatives based on analysis provided
• Support new GTM Segmentation and its implementation
• Support critical projects to help business decision making
• Maintain a regular housekeeping process to ensure our reporting is timely updated and generally in constant control
• Ensure data accuracy within the Qlik Dashboards tool and subsequent reporting of key metrics, OKRs and KPIs
• Working closely with other areas in sales, marketing and CRM to ensure that data insights to businesses are insightful and consistent
• Support marketing and sales initiatives, such as vertical campaigns, TML generations and Buzz days/weeks, etc. and measurement of effectiveness of various campaigns
• Ad-hoc request and pro-activeness of intents
• Communication & Co-ordination with various teams within COLT
• Participate/engage in weekly/Monthly meetings

Key performance indicators (financial and non-financial)

• TAT for Marketing Analytics Request
• Timely and accurate Reporting
• Report Automation in Qlik

Relationships and key contacts

• Sales AEs and Managers (globally)
• CMO Team
• Finance reporting team

Role specific requirements



Skills & Experience

• Ability to perform and prioritise multiple tasks seamlessly with excellent attention to detail
• Ability to work with individuals of different nationalities, backgrounds and levels within the organisation
• Good levels of written and verbal communication skills
• Demonstrated proactive approaches to problem-solving with strong decision-making capability
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast paced and ever-changing environment where there is often uncertainty demonstrating flexibility to work after hours if required
• Forward looking thinker, who actively seeks opportunities and proposes solutions
• Understanding of how customer data is structured in the systems
• Understanding of data segmentation and reporting within a CRM and Visualization tool (Qlik preferred)
• Good analytical skills and ability to provide actionable insights from data
• Advanced in Microsoft Excel
• Solid understanding of the sales lifecycle

Qualifications

• Degree level
• Relevant experience in marketing analytics domain (preferred)
• Experience of a sales organisation and sales processes

Behaviours

Example Behaviours : https://coltinternal.sharepoint.com/sites/hr/Colt%20Intranet/Documents/About%20Colt/Colt%20Vision,%20Values%20and%20Strategy.pdf?csf=1&cid=82c4b71d-98dd-47ac-8e7a-5abf1640046c





Others

• Be aware of colt information security, business continuity, quality and other ISO or equivalent policies/ industry standards and discharge duties against them as appropriate.
• Identify risks related to process and information security and treat/ mitigate the same as appropriate

What we offer: Colt is a growing business that is investing in its people. We offer skill development, learning pathways and accreditation to help our people perform at their best, regardless of role and location.

In addition to offering competitive salaries and incentive plans, a range of benefits and local rewards packages are offered to staff. Colt recognizes the importance of a work life balance.


Some benefit examples are:

• Flexible working and relaxed dress code
• Two days annually to spend on volunteering opportunities
• Access to Online-learning Platform
• Business mentoring
• option of parking slots in the Colt Campus
• lunch vouchers