Job Description

- Performance Marketing SpecialistCompany- KREDX Group of Companies.URL- www.kredx.comPosition - Performance Marketing SpecialistDuration: 3-5 YearsWork Location- BangaloreWhat started in 2015 as a mission to solve working capital challenges has evolved into a comprehensive financial solutions ecosystem. Today, KredX powers businesses of all sizes with innovative financial solutions.KredX stands as India's leading integrated supply chain finance solutions provider, holding both RBI's TReDS license and IFSCA's ITFS license - making us one of the few double-licensed entities in India. We drive domestic trade financing through our Domestic Trade Exchange (DTX) platform, facilitate cross-border trade financing solutions through our Global Trade Exchange (GTX), and deliver AI-powered intelligent finance automation that streamlines end-to-end financial operations for enterprises worldwide.The KredX Suite of Products:DTX (Domestic Trade Exchange): RBI-licensed TReDS platform enabling seamless MSME financing through invoice discounting.GTX (Global Trade Exchange): IFSCA-licensed platform facilitating efficient import-export financing for cross-border trade.CMS (Cash Management Solutions): AI-powered finance automation solution streamlining financial operations.About Us:DTX (dtxindia.in), powered by KredX, is an RBI-licensed TReDS platform (Trade Receivables Discounting System) that enables MSMEs to solve their working capital issues by getting paid early by their respective enterprises at the lowest cost. The DTX platform is enabled by a strong suite of finance automation technologies that makes the process for the entire ecosystem (Corporates, MSMEs & Banks) quick, safe & easy.Role Overview: We're looking for a Performance Marketing Specialist to lead our performance marketing efforts and contribute to overall digital marketing strategy. This role is ideal for someone who is hands-on with platforms like Google Ads and Meta, data-driven, and eager to contribute to growth. Key Responsibilities:- Plan, execute, and optimize paid campaigns across Google, Meta, and other digital platforms- Contribute to broader digital marketing strategy, including campaign planning and channel mix- Monitor and manage budgets, campaign performance, and key metrics like CPC, CPA, and ROAS- Run A/B tests on creatives, copy, and targeting to improve results- Collaborate with content and design teams to develop campaign assets- Track and report performance with actionable insights and recommendations- Monitor brand presence on paid and organic social media channels; coordinate with internal teams on messaging and audience engagement- Stay updated with platform updates, industry trends, and best practicesRequirements:- 3-5 years of experience in paid digital marketing- Proven track record of running performance campaigns with measurable impact- Strong analytical skills and comfort working with campaign data- Experience with Google Ads, Meta Ads Manager, and Google Analytics- Ability to think strategically and execute effectively- Startup or fast-paced environment experience is a plus (ref:updazz.com)