Job Description

Key Responsibilities:SEO Strategy & Implementation:- Conduct comprehensive keyword research and analysis for cryptocurrency and fintech-related terms- Optimize website content, meta tags, headers, and URLs for improved search engine rankings- Develop and execute on-page and technical SEO strategies- Monitor and analyze website performance using SEO tools like Google Analytics, Search Console, and SEMrush- Create SEO-friendly content briefs and collaborate with content creatorsContent Optimization:- Optimize existing web pages and blog content for target keywords- Ensure content aligns with SEO best practices and user intent- Perform competitor analysis to identify content gaps and opportunities- Support the creation of linkable assets and content marketing initiativesTechnical SEO:- Conduct regular website audits to identify and resolve technical SEO issues- Monitor website speed, mobile-friendliness, and core web vitals- Collaborate with our technology team to implement technical SEO recommendations- Ensure proper implementation of schema markup and structured dataRequired Skills & Experience :Education & Experience:- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field- Excellent written and verbal communication skills in English- 3+ years of experience in SEO or digital marketing- Fresh graduates with relevant internship experience are welcome to apply- Google Analytics or Google Ads certificationTechnical Skills:- Basic understanding of SEO principles and best practices- Familiarity with SEO tools (Google Analytics, Search Console, keyword research tools)- Proficiency in Microsoft Excel/Google Sheets for data analysisReporting & Analysis:- Generate monthly SEO performance reports with actionable insights- Track keyword rankings, organic traffic, and conversion metrics- Identify trends and opportunities for continuous improvement- Present findings and recommendations to stakeholders (ref:updazz.com)

Skills Required