Job Description

:

Role : Key Account Manager

Job Purpose

The Key Account Manager contributes in reaching the growth objectives for the brand & is responsible for building the joint business plan, defining & tracking the key business metrics to deliver sales with the platform. The KAM is expected to develop relationships with both internal & external stakeholders to plan and execute the complete business operations supporting Key Accounts business. Additionally, the incumbent would also be responsible for all marketing Initiatives collaborating with CMM - Emerging Channel

Job Responsibilities

Developing the

Sales and Marketing

plans for Key accounts Responsible for delivering Primary & Secondary targets set for the year as per the phasing.

Negotiation & Contract Management

: Lead negotiations regarding pricing, promotional funding, trade terms, and contract renewals to ensure mutually beneficial agreements.

Driving JBP (Join Business Plan)

drawn up with the platform with the objective of driving share gain & volume growth To drive

Forecast Accuracy

at SKU level for all the service regions for the platform

Building Product Assortment

at customer/store level with an objective of driving premiumization & long tail portfolio Develop & execute

Marketing Activation Calendar

in alignment with the Customer & CMM (Customer Marketing) Deliver the planned outcome and

ACOS/ ROI

attributed sales Responsible for driving

Perfect Digital Store (online) & Perfect Store

(offline) as per the regional guidelines with the platform Control and efficiently deploy budget for brand building with the platform Work closely with all

internal stakeholders

(Finance, Marketing, and Supply chain) and ensure adherence to define Maintain

Financial Hygiene

with all customers working closely with S&F team viz; CN, Payment & NOC

Data Analysis & Insights

- Share consumer trends & competition strategy to support overall business.

Job Specifications/Qualifications

Note: May differ from the current job holder's own skills and experience.

Education & Professional Qualifications

MBA or Equivalent Degree

Knowledge / Experience

Key Accounts, Modern Trade, Ecom with minimum 5yrs of experience