KEY RESPONSIBILITIES
? To achieve agreed portfolio sales targets through effective territory coverage
? To drive activation execution in the assigned territory/accounts
? To achieve brands wise targeted market share for focus brands
? To drive penetration for key brands in the designated area of control
? To initiate, manage & monitor tie-up accounts on regular basis, jointly plan events & promotional calendar for the same outlets
? Effectively implement S & D processes, outlet wise planning, accounts receivable
? To manage A&P budget for the outlets, planning & implementation for the same
? To promote product and consumer awareness by organizing activities like sampling, on-premise promotions, local events etc.
? To drive quality visibility for the brand across Institutions.
? To identify shelf-space in prime outlets and put up proposals for securing them.
? To constantly look for new market opportunities and recommend appointment of new dealers, Programmes, incentives, schemes etc.
? To systematically collect and report information on competition.
? Ensure width of coverage of each brand through effective distribution structure
? To ensure monthly reporting of objectives and results achieved including route plan accounting and territory coverage. INTERACTIONS INTERNALLY:
? Marketing, to ensure activation and promotion of brands are done effectively ? Logistics to ensure supplies to the agreed hotels/properties happen as accordingly.
? Finance to ensure, claim settlements of self and agreed hotels and properties are done within the agreed timelines.
? Legal to ensure all agreements are executed as per PR guidelines EXTERNALLY:
? Purchase managers of hotels, properties.
? Restaurant/ Bar managers of respective hotels.
? F&B Managers of hotels, properties.
? GM's
? Liaison Government officials / excise officials for ease of supplies.
? Liaison with bonders
? Liaison with transporters
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