Serve as the primary point of contact for high-value clients (e.g., pharma companies, hospital chains, medical device firms).
Build long-term relationships based on trust and performance.
Understand the client's brand goals, medical priorities, and marketing vision.
2. Strategic Planning & Campaign Management
Collaborate with internal medical, creative, and digital teams to design effective campaigns (e.g., doctor engagement, CME modules, patient awareness).
Translate client briefs into actionable strategies and ensure alignment with medical regulations.
Oversee project timelines, budgets, and deliverables.
3. Sales & Business Growth
Identify upselling or cross-selling opportunities (e.g., suggesting digital activations, new therapy areas).
Work closely with the business development team to renew and expand accounts.
Contribute to proposal writing and pitch presentations.
4. Internal Coordination
Act as the liaison between the client and internal teams (e.g., medical writers, designers, tech team).
Ensure medical accuracy, regulatory compliance, and brand consistency across all content.
Track progress using tools like Trello, Asana, or Excel dashboards.
5. Performance Monitoring & Reporting
Monitor campaign performance metrics (e.g., doctor reach, engagement, MQLs).
Prepare regular reports with insights and optimization suggestions.
Present results to clients in review meetings.
Skills & Traits Required
Strong understanding of
pharma marketing
and
healthcare regulations (e.g., MCI, DCGI)
.
Ability to speak both the
medical language (with med affairs)
and
marketing language (with brand teams)
.
Excellent communication, relationship-building, and problem-solving skills.
Familiarity with tools like
CRM software
,
analytics dashboards
, and
digital marketing platforms
.
Example Projects a KAM Might Handle
Launch of a new oncology drug via doctor webinars and KOL advocacy.
Designing patient education content for a diabetes awareness campaign.
Coordinating a CME platform for a pharma client's cardiology division.
Managing a WhatsApp bot campaign for doctor engagement.
Job Type: Full-time
Pay: ?20,000.00 - ?30,000.00 per year
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Schedule:
Day shift
Morning shift
Application Question(s):
Current CTC
Experience:
Tally: 1 year (Required)
Work Location: On the road
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