Job Description

Job Summary

The Key Account Executive - Off-Trade will support the execution of sales and visibility initiatives across key retail accounts, including wine shops, modern trade outlets, and state-run corporations. The role will ensure proper order management, in-store activation, branding compliance, and retailer engagement while supporting the Key Account Manager in driving business growth.

Key Responsibilities

Sales Support & Order Execution

Assist in achieving monthly sales targets by coordinating order booking, stock movement, and placement at key retail outlets.

Retailer Relationship Management

Build strong working relationships with wine shop managers and floor staff to ensure visibility, push, and brand preference.

POSM & Branding Implementation

Ensure timely deployment and upkeep of point-of-sale materials (standees, wobblers, danglers, signage) as per brand guidelines.

Stock & Display Audit

Regularly visit outlets to monitor product availability,stock rotation, shelf positioning, and competitive presence.

Market Intelligence Track

promotions, pricing, and branding activities of competing brands and share insights with the reporting manager.

Reporting & Documentation

Maintain accurate records of visits, order volumes, branding implementation, and campaign performance.

Key Skills

? Strong interpersonal and communication skills

? Basic understanding of sales, distribution, and retail channel dynamics

? Familiarity with point-of-sale branding and field execution

? Proficient in MS Excel and reporting formats

? Field-ready mindset with the ability to work independently

? Good follow-up and coordination skills

Educational Qualifications

? Bachelor's degree in Marketing, Business Administration, or related field

? MBA preferred

? Certification in Trade/Brand/Channel Marketing is a plus

What We Offer

? Competitive salary and incentive structure

? Travel and fieldwork allowances

? Opportunity to work with a fast-growing premium alcobev company

? Professional development and growth opportunities

? Exposure to national brand building and regional expansion

? Competitive salary and incentive structure

? Travel and fieldwork allowances

? Opportunity to work with a fast-growing premium alcobev company

? Professional development and growth opportunities

? Exposure to national brand building and regional expansion

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Paid time off Provident Fund Work from home
Work Location: In person