Job Description

Role Definition :- Content Writer is one who is responsible for creating Marketing collaterals for Research Division including Press Release, Executive Summary, Sample Publication, Infographics, Articles and others.Responsibility :1. Create Marketing Collaterals in Line with the Interest of Target Audience2. Understanding of Multiple Industry and Sub-Industry Verticals3. Innovate and Improvise upon Content and Presentation to entice the Target Audience.Task :- Task & Activities Create Marketing Collaterals across Industry Verticals in Line with the Interest of Target Audience- Create Marketing Collaterals document including Press Release, Executive Summary, Sample Reports, Infographic, Excerpt, Articles, Carousels and others- Develop Content through Reference Research reports provided- Reference Research Reports will be provided by the operations team- Marketing collaterals will be created as per the standard protocols shared by the Marketing and Content Team- Provide Marketing Collaterals to the Publishing team- Seek Feedback and Improve upon the Gaps, if any- Understanding of Multiple Industry and Sub Industry Verticals :- Basic Understanding of Different Industry and Sub Industry Verticals is needed, so that the knowledge can be channelized to create relevant marketing content- Identification of Key Target Audience for which the Article or other marketing collaterals will be important. Highlight and include such content which may be relevant for each of such TG- Desk Research on Each Sub Industry verticals for technical knowledge and understanding on trends, growth drivers and challenges- Quick Session with Operations team to understand the scope coverage and focus areas to be highlighted in Sample research and other relevant documents- Innovate and Improvise upon Content and Presentation to entice the Target Audience- Explore Competitor Websites and understand their Article Pitch- Improvise upon content, structure, format and depth of such articles by evaluating client interest and unique ways in which competitors are releasing articles.- Seek Regular Feedback and Inputs from Marketing and Operations team that can help to improveInterested Candidate share their cv (ref:updazz.com)

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