Job Description

Company Overview :Name: KaranKavach.comVision: To make the world crime-free by providing comprehensive protection services, including women's safety, protection for men (from false cases), family security, and support through police, advocates, detectives, and community help. We believe every criminal can be rehabilitated to become a responsible member of society.Mission: Targeting to become a billion-dollar company in the next 3-5 years.Current Stage: Early-stage startup with a 4-person team, recently launched Android app with 20 customers.Location: Remote / Bangalore (company-provided accommodation for selected candidates).Type: 1-year training program + full-time opportunity.Start Date: Immediate.Application: Send resume and cover letter About the Role : - Join KaranKavach as a Sales & Marketing Specialist and Personal Assistant to the CEO, CTO, and leadership team.- This role combines a 1-year training period with a full-time opportunity for candidates who meet performance standards.- Ideal for freshers, 2023/2024 college pass-outs, or candidates eager to grow with an ambitious startup.- Contribute to marketing, sales, operations, and strategic initiatives while working closely with leadership.Responsibilities- Sales & Marketing :- Create and manage marketing campaigns on Instagram, X, LinkedIn, YouTube, and other platforms to drive app downloads and brand awareness.- Optimize SEO for the website and app landing page to increase organic traffic.- Perform App Store Optimization (ASO) to improve KaranKavach's Google Play ranking.- Write and publish articles, blogs, and press releases on external websites and with news reporters.- Design engaging content (videos, infographics, social media posts) using Canva.- Set up and manage email marketing campaigns via Mailchimp or similar tools.- Track marketing KPIs (e.g., downloads, engagement) using Google Analytics.Investor Relations:Prepare pitch decks and materials for investor meetings.Schedule investor calls, follow-ups, and networking events.Leadership Support:- Take detailed notes during meetings with CEO, CTO, and leaders on sales, marketing, finance, and business requirements.- Create Jira stories, assign tasks, and manage timelines for cross-functional alignment.- Design Figma diagrams (e.g., workflows, UI mockups) and collaborate with the tech team.- Handle administrative tasks (scheduling, email management, travel coordination).Customer & Community Growth:- Collect user feedback via surveys or in-app prompts to improve the app.- Engage with followers THROUGH social media comments, polls, or live sessions.- Outreach to partners (e.g., influencers, local businesses) for collaborations.- Coordinate startup events, webinars, or hackathons to promote KaranKavach.Market Research:- Conduct competitor analysis and market research to refine marketing strategies.Qualifications- Education:Bachelor's degree (completed or graduating in 2023/2024) in Marketing, Business Administration, Communications, Media Studies, Computer Science, Information Technology, or a related field (preferred).Postgraduate degree (e.g., MBA in Marketing or Business Management) is a plus for full-time candidates but not mandatory.Certifications in digital marketing, SEO, or project management (e.g., Google Analytics, HubSpot, PMI) are highly desirable.Preferred Colleges:- Indian Institutes of Management (IIM Ahmedabad, Bangalore, Calcutta, Lucknow, All IIM).- Indian Institutes of Technology (IIT Bombay, Delhi, Kharagpur).- Xavier School of Management (XLRI), Jamshedpur.- Faculty of Management Studies (FMS), University of Delhi.- Mudra Institute of Communications (MICA), Ahmedabad. - Symbiosis Institute of Business Management (SIBM), Pune.- National Institute of Industrial Engineering (NITIE), Mumbai.- Delhi University (e.g., Shri Ram College of Commerce).- Christ University, Bangalore.- Vellore Institute of Technology (VIT).- Candidates from other institutions with demonstrated skills are welcome.- Passion for startups and alignment with KaranKavach's crime-free vision.- Strong communication and writing skills for content creation and investor pitches.- Familiarity with Figma, SEO tools (Google Keyword Planner, Ahrefs), ASO tools (AppTweak, SensorTower), Google Analytics, Canva, Trello/Jira, and social media platforms (or willingness to learn).- Analytical mindset to track KPIs and derive insights.- Proactive, organized, and able to multitask in a fast-paced environment.- Open to freshers, 2023/2024 college pass-outs, or candidates with 1-3 years of experience in marketing or administrative roles.- Interview Process- Round 1: Screening (Tool Proficiency):Assess experience with Figma, SEO, ASO, Google Analytics, Canva, Trello/Jira, and social media platforms.Format: Online questionnaire or 30-minute video call.Round 2: Technical & Marketing Skills:Complete a take-home assignment (e.g., social media post, SEO article, ASO strategy).Format: Submission review + 45-minute discussion.Round 3: Soft Skills & Task Management:Role-play scenarios (e.g., note-taking, Jira story creation, investor call scheduling).Format: 1-hour video interview with CEO/CTO.Round 4: Cultural Fit & Vision Alignment:Evaluate alignment with KaranKavach's vision and startup adaptability.Format: 30-minute video call with leadership.- Preparation Resources- Figma: "Figma Tutorial for Beginners" by DesignCourse (Link : ).Google play store / IOS App Store seo optimisation / ASO - must to watch: ( Link : )SEO: "SEO for Beginners" by Ahrefs (Link : ).ASO: "ASO Tutorial for Beginners" by App RadarLink : Analytics: "Google Analytics for Beginners" by Google Analytics (Link : , , watch all videos of this series).Canva: "Canva Tutorial for Beginners" by Think Media (Link : , ).Planner: "Planner Tutorial for Beginners" (Link : Media Marketing: "Social Media Marketing in 2025" by Adam Erhart (Link : ).Email Marketing: "Mailchimp Tutorial for Beginners" by Anson Alexander Link : Salary & Perks- Full-Time (Post-Training):A- (Excellent) : CTC 4,20,000 INR + 4 stocks/year (no upper salary/stocks bar for exceptional SDEs-).A- (Very Good) : CTC 4,20,000 INR + 3 stocks/year.A- (Good) : CTC 4,20,000 INR + 2 stocks/year.A- (Above Average) : CTC 4,20,000 INR + 1 stock/year.Additional: 1 stock for retention/performance improvement if on path to higher ratings.Training Period (1 Year):A++ Rated Engineer: CTC 4,00,000 INR + 1 stock (retention/performance).A+ Rated Engineer: CTC 3,50,000 INR + 1 stock (retention/performance).A Rated Engineer: CTC 3,00,000 INR + 1 stock (retention/performance).Base Training CTC: 1,20,000 INR salary + 1,20,000-1,80,000 INR perks (total 2,40,000-3,00,000 INR).Perks: Company-provided luxurious flat in Bangalore (10,000-15,000 INR/month, including electricity/water worth 500-1,000 INR/month). See flat video: Training may extend if performance standards aren't met, with continued perks for selected candidates.Why Join Us?- Be a core member of an early-stage startup with a bold vision to make the world crime-free.- Work directly with CEO, CTO, and leaders, gaining exposure to all business aspects.- Opportunity for freshers and 2023/2024 pass-outs to kickstart their careers.- Competitive salary, startup stocks, and luxurious accommodation in Bangalore.- Grow with a company aiming to become a billion-dollar enterprise in 3-5 years.How to ApplySubmit resume, cover letter (explaining interest in KaranKavach), and optional portfolio (e.g., marketing samples) Specify "Training + Full-Time" in the subject line.Application deadline: [3 months of posting].KaranKavach is an equal opportunity employer. We welcome freshers and diverse candidates to join our mission. (ref:updazz.com)