Job Description

Strengthen Kansoft's global online presence by driving organic traffic growth, optimizing multilingual content, and implementing advanced SEO strategies aligned with international lead generation goals. Key Responsibilities: 1. Develop and execute a robust SEO strategy for global markets, including the US, Europe, MENA, and Asia. 2. Implement multilingual SEO best practices across site architecture, hreflang tags, localization, and country-specific SERP targeting. 3. Perform comprehensive keyword research and search intent analysis for multiple geographies and industries 4. Optimize website structure, page speed, Core Web Vitals, schema markup, and mobile performance across language versions. 5. Lead on-page SEO (meta tags, content optimization, internal linking) and off-page SEO (link-building, digital PR, guest posts, citations). 6. Collaborate with content and web teams to create geo-targeted landing pages and localized pillar pages. 7. Set up and maintain SEO dashboards and reporting frameworks to track rankings, international visibility, and traffic by region. 8. Stay up to date on Google algorithm changes, AI/semantic search updates, and new trends in global/local SEO. 9. Drive continuous SEO audits and CRO (conversion rate optimization) to maximize inbound lead potential from organic traffic. Key Skills & Tools: 1. Technical SEO, international SEO strategy, multilingual SEO (hreflang, subdirectories, localization) 2. Tools: Ahrefs, SE Ranking, SEMrush, Screaming Frog, Google Search Console, GA4, GTmetrix, Surfer SEO, Hotjar 3. Working knowledge of WordPress, HubSpot CMS, schema.org, and HTML basics Familiarity with B2B industries and lead-gen SEO (ref:updazz.com)