Job Description

Location: Surat (Gujarat), India
Job Type: Full-Time, Onsite
Experience Level: 2 to 4 years
Salary range: CTC ?2.5 LPA - ?3.6 LPA (Based on experience and skills)
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About Us
GEMGEM is a next-generation luxury C2C marketplace, pioneering the way people buy and sell authentic pre-owned fine jewelry online. Backed by decades of industry experience, we're combining deep domain expertise with cutting-edge tech to build a global platform with trust and transparency at its core.
Role Overview
GEMGEM is seeking a results-oriented SEO Executive to join our growth team. You will manage and optimize our organic search strategy to increase visibility, traffic, and user acquisition within the US C2C marketplace. Working closely with content and product teams, you will ensure that marketplace listings, category pages, and blog content rank high for competitive and transactional keywords.
This role is ideal for a detail-focused and analytical SEO professional who thrives in a fast-paced e-commerce environment.
Key Responsibilities
1. On-Page & Technical SEO

• Conduct comprehensive site audits to identify and resolve technical issues (crawl errors, page speed, mobile-friendliness, schema markup).
• Optimize marketplace listings, category pages, and blog content for US-centric keywords.
• Implement structured data (

) for e-commerce/product pages to enhance rich snippets in search results. * Maintain internal linking structures to distribute link equity effectively across thousands of pages.
2. Keyword Strategy & Content

• Conduct in-depth keyword research to identify high-volume, high-intent transactional keywords relevant to the US C2C market.
• Identify content gaps and collaborate with content teams to produce SEO-friendly guides, blog posts, and landing pages.
• Optimize metadata (titles, meta descriptions, headers) based on user search intent to improve CTR.

3. Off-Page SEO & Link Building

• Develop and execute strategies to acquire high-quality backlinks from niche-relevant US websites, blogs, and forums.
• Monitor backlink profiles and disavow toxic links to maintain domain authority growth.

4. Analytics & Reporting

• Track and report key SEO metrics using Google Analytics (GA4), Google Search Console, SEMrush, and Ahrefs.
• Monitor keyword rankings and provide weekly/monthly reports on traffic growth, organic conversions, and ROI.
• Stay updated with the latest Google algorithm changes and SEO trends, especially for e-commerce and marketplaces.

Required Qualifications

• 2-4 years of proven experience in SEO, preferably in e-commerce, marketplace, or classifieds environments.
• Strong understanding of US search trends, consumer behavior, and cultural nuances.
• Proficiency with SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console.
• Analytical mindset with the ability to interpret data in Google Analytics and Excel.
• Basic HTML/CSS knowledge for troubleshooting technical issues is a plus.
• Excellent written and verbal communication skills in English.

What We Offer

• Hands-on experience driving growth for a fast-scaling US marketplace.
• Opportunity to work closely with product, content, and marketing teams in a high-performance, collaborative environment.
• Career growth opportunities based on impact, ownership, and results.
• Exposure to cutting-edge e-commerce SEO strategies and tools.

Skills Required