Job Description

Key Responsibilities:

SEO Strategy Development:

Develop and implement comprehensive SEO strategies to improve the company's online visibility and search engine rankings. Conduct thorough keyword research to identify high-value keywords and phrases relevant to the business and target audience. Analyze competitors' SEO strategies and identify opportunities for competitive advantage.

On-Page Optimization:

Optimize website content, meta tags, headers, and images to enhance relevance and search engine performance. Ensure website architecture and internal linking are structured for optimal SEO effectiveness. Implement and manage SEO tools and plugins (e.g., Yoast, SEMrush) to monitor and improve on-page elements.

Content Strategy and Creation:

Collaborate with content creators to develop SEO-friendly content that aligns with strategic goals and engages target audiences. Oversee the creation of high-quality blog posts, articles, and other content types that drive traffic and improve search engine rankings. Ensure content is optimized for relevant keywords, readability, and user experience.

Technical SEO:

Conduct regular technical audits to identify and resolve SEO issues such as broken links, crawl errors, and site speed problems. Implement schema markup and other technical optimizations to enhance search engine understanding and indexing. Monitor and improve website performance metrics, including page load times and mobile-friendliness.

Link Building:

Develop and execute a link-building strategy to acquire high-quality backlinks from reputable sources. Monitor and evaluate backlink profiles to ensure they contribute positively to SEO goals. Manage relationships with external partners and influencers to secure valuable link opportunities.

Analytics and Reporting:

Utilize tools such as Google Analytics, Google Search Console, and other SEO platforms to track performance and generate reports. Analyze data to measure the effectiveness of SEO strategies and make data-driven decisions for continuous improvement. Prepare and present regular performance reports to management, highlighting key metrics, progress, and recommendations.

SEO Trends and Best Practices:

Stay current with the latest SEO trends, algorithm updates, and industry best practices. Adapt strategies and tactics based on emerging trends and changes in search engine algorithms. Provide insights and recommendations on SEO trends that could impact the company's online presence.

Collaboration and Communication:

Work closely with other departments, including marketing, design, and development, to ensure SEO considerations are integrated into all digital initiatives. Communicate SEO strategies and results effectively to stakeholders and team members.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. 1+years of experience in SEO strategy, digital marketing, or a related role. Proven experience with SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs). Strong understanding of SEO best practices, including on-page, off-page, and technical SEO. Excellent analytical skills with the ability to interpret data and generate actionable insights. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and SEO-related software. Strong communication and collaboration skills.
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

SEO: 1 year (Preferred) PPC Campaign Management: 1 year (Preferred) total work: 1 year (Preferred)
Work Location: In person