TRADO is a cutting-edge fintech platform designed by IITians to democratize algorithmic trading. We provide India's fastest trading terminal, offering no-code strategy automation, advanced analytics, and multi-broker integration. Our mission is to empower retail traders with institutional-grade speed and precision.
The Role
We are looking for a data-driven SEO & Marketing Specialist to lead our organic growth engine. You will be responsible for ensuring that when traders look for "fastest trading terminals," "option strategy builders," or "algo trading tools," TRADO is the first name they see. This is a high-impact role where you will own the end-to-end SEO strategy and assist in broader digital marketing initiatives.
Key Responsibilities
1. SEO Strategy & Execution
Keyword Research: Identify high-intent keywords related to Nifty/BankNifty, Options Trading, Algo Trading, and Technical Analysis.
On-Page Optimization: Optimize landing pages for the TRADO Terminal, Paper Trading, and Custom Indicators to improve SERP rankings.
Technical SEO: Conduct regular audits to ensure site speed, mobile responsiveness, and proper indexing (focusing on Core Web Vitals).
Link Building: Execute white-hat backlink strategies to build domain authority within the finance and fintech niche.
2. Content Marketing
Collaborate with the product team to create "educational-first" content (blogs, guides, and tutorials) that simplifies complex trading concepts.
Manage a content calendar focused on "How-to" guides for our no-code algo tools and trading journal features.
Optimize YouTube metadata for our video tutorials to drive cross-channel traffic.
3. Performance & Analytics
Track, report, and analyze website analytics using Google Analytics 4 (GA4) and Search Console.
Monitor competitor movements and industry trends to pivot strategies quickly.
Manage small-scale PPC/Google Ads campaigns to supplement organic gaps if needed.
4. Community & Brand Awareness
Distribute content across trading communities (Telegram, TradingView, Twitter/X).
Ensure brand consistency across all digital touchpoints.
Requirements & Qualifications
Experience: Proven track record in SEO, preferably within Fintech, EdTech, or SaaS.
Domain Knowledge: A solid understanding of the Indian Stock Market (F&O, NSE/BSE, Intraday trading) is highly preferred.
Tools: Proficiency with Ahrefs, SEMrush, Screaming Frog, and GA4.
Technical Skills: Basic knowledge of HTML/CSS and CMS platforms (WordPress/Custom).
Mindset: You are a self-starter who thrives in a fast-paced startup environment and can turn data into actionable growth.
Why Join TRADO?
Innovation-First: Work on a product that is genuinely disrupting the trading landscape in India.
Ownership: You won't just be a cog in the wheel; you will be the primary driver of our organic growth.
Growth: Opportunity to work directly with the founding team of IIT graduates.
Perks: Competitive salary, flexible work hours, and a high-performance culture.