Job Description

Role Overview

The Senior Marketing Executive will be responsible for developing, implementing, and executing strategic marketing plans to enhance brand visibility, drive demand, and increase sales of uPVC doors and windows products across targeted markets (B2B, B2C, or both). This role requires a blend of strategic thinking, hands-on campaign management, and cross-functional collaboration.

Key Responsibilities

1. Strategy & Planning

Develop and implement comprehensive

marketing strategies

(digital, traditional, and ATL/BTL) to achieve sales and brand objectives within the uPVC sector. Conduct continuous

market research

and analysis to identify industry trends, competitor activities, and new business opportunities, especially within the construction, architectural, and real estate segments. Contribute to the annual marketing budget planning and ensure cost-effective utilization of resources.

2. Campaign & Execution

Plan, execute, and track

promotional campaigns

and product launches across various channels (e.g., social media, SEO/SEM, trade shows, print media). Create, curate, and maintain a library of high-quality

marketing collateral

(brochures, case studies, presentations, videos) that effectively communicate the benefits and features of uPVC products. Coordinate

event marketing

activities, such as participation in industry exhibitions, builder/architect meets, and dealer conferences.

3. Sales & Business Development Support

Work closely with the Sales team to ensure alignment of marketing activities with

sales targets

and project-based lead generation efforts. Build and nurture relationships with key stakeholders like

builders, architects, contractors, and channel partners

to promote product specifications and drive demand. Provide the sales team with necessary tools, training, and product knowledge support.

4. Reporting & Analysis

Track, analyze, and report on the effectiveness of all marketing initiatives using key performance indicators (KPIs) like lead volume, conversion rates, and ROI. Present findings and recommendations for optimization to

senior management

.

Qualifications & Skills

Required Qualifications

Bachelor's Degree in Marketing, Business Administration, or a related field. An MBA in Marketing is often a plus.

3 to 5+ years of proven experience

in a Marketing Executive or similar role, preferably within the

building materials, construction, uPVC, or interior/architecture

industry. Demonstrated experience in developing and executing successful marketing and lead generation campaigns.

Essential Skills

Strong understanding of both

B2B and B2C marketing principles

. In-depth

product knowledge

of uPVC doors and windows, including technical specifications, competitive advantages, and applications. Excellent written and verbal

communication, presentation, and negotiation skills

. Strong analytical skills with the ability to interpret market data and translate it into actionable strategies. Ability to collaborate effectively with cross-functional teams (Sales, Production, Design).
Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person