to join our PR team. The ideal candidate will be responsible for creating and implementing PR strategies that enhance brand visibility, engage with influencers, and drive media coverage. This role requires a strong understanding of the beauty and fashion industry, excellent communication skills, and the ability to manage multiple projects.
Key Responsibilities:
Media Relations
: Cultivate and maintain relationships with beauty and fashion editors, journalists, and influencers to secure media placements and endorsements.
Press Materials
: Write, edit, and distribute press releases, media kits, product sheets, and other PR materials that highlight new product launches, brand milestones, and events.
Influencer Engagement
: Identify, build, and manage relationships with beauty and fashion influencers and brand ambassadors to amplify campaigns and promote products.
Event Coordination
: Plan and execute brand events, such as product launches, fashion shows, and influencer meet-and-greets, ensuring they align with brand objectives and create media buzz.
Trend Monitoring
: Stay up-to-date with beauty and fashion trends, competitor activities, and consumer insights, incorporating these into PR strategies.
Digital PR
: Work with the social media team to develop online campaigns that support PR objectives, engage audiences, and monitor brand mentions.
Product Placements
: Strategize product placements in media outlets, influencer content, and editorial pieces to drive brand awareness.
Brand Storytelling
: Create and pitch compelling stories that resonate with audiences and reinforce brand values in beauty and fashion.
Reporting and Analytics
: Track, analyze, and report on media coverage, campaign performance, and engagement to assess the impact of PR initiatives.
Key Qualifications:
Experience
: 2+ years of PR experience, preferably in beauty, fashion, lifestyle, or a related field.
Education
: Bachelor's degree in Public Relations, Communications, Fashion Marketing, or a related field.
Communication Skills
: Strong written and verbal communication skills with a flair for storytelling and brand voice.
Industry Knowledge
: Deep understanding of beauty and fashion trends, consumer preferences, and media landscape.
Influencer Relations
: Experience working with beauty and fashion influencers, with a network of industry contacts being a plus.
Organizational Skills
: Strong project management skills, attention to detail, and ability to juggle multiple tasks and meet deadlines.
Social Media Insight
: Familiarity with social media platforms (Instagram, TikTok, YouTube) and how they can support PR efforts.
Creativity
: Ability to develop creative PR concepts that resonate with audiences and differentiate the brand.
Please share your resume at charmi@pinkskyhr.com
Job Types: Full-time, Permanent
Pay: ?400,000.00 - ?700,000.00 per month
Experience:
total work: 1 year (Preferred)
Work Location: In person
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