Job Description

Role Overview:

We are looking for a talented Junior Performance Marketing Associate for our

chocolate brand

based in Ernakulam who will be responsible for driving performance marketing across

all our business channels

-- Shopify (D2C), cafes, B2B, and offline retail. This role requires strong hands-on execution of digital campaigns across Meta, Google, YouTube, and other relevant advertising platforms, along with supporting analytics, reporting, and creative coordination.

Key Responsibilities:

Manage and execute day-to-day paid campaigns across Meta, Google, YouTube, and explore new advertising platforms. Optimize campaigns to improve ROAS, conversions, and lead generation. Continuously monitor campaign performance and implement data-driven optimizations. Assist in monthly performance planning, budgeting, and forecasting. Track and analyze performance using GA4, Meta Ads Manager, Google Ads, YouTube Studio, and Shopify Analytics. Drive performance marketing across Shopify (D2C), cafes, B2B, and offline retail channels. Identify opportunities to scale winning campaigns and reduce budget wastage Proactively flag performance issues and growth opportunities. Support marketing initiatives for B2B clients and cafe outlets. Set up, manage, and optimize campaigns on Meta and Google Ads. Assist in optimizing ads for clicks, conversions, and sales Prepare daily, weekly, and monthly performance reports with actionable insights Collaborate with the design team to create high-performing ad creatives and content. Conduct A/B testing across creatives, audiences, and bidding strategies. Assist in funnel tracking and customer journey analysis on Shopify

Required Experience & Skills:

1-4 years in performance/digital marketing Must have worked with a D2C / e-commerce brand Hands-on experience with Meta Ads & Google Ads Comfortable working across multiple business verticals (D2C, cafes, B2B, retail) Good analytical skills and comfort with performance dashboards Strong analytical skills and familiarity with performance dashboards Ability to manage multiple campaigns efficiently and meet performance goals Proficiency in Excel/Google Sheets, GA4, and reporting tools A proactive learner with a strong desire to grow in performance marketing
Job Types: Full-time, Permanent

Pay: ?240,000.00 - ?420,000.00 per year