Job Description

Company Description
YouGov is an international research data and analytics group. We help the world\xe2\x80\x99s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers\xe2\x80\x99 complex lives. We call it living data. We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That\xe2\x80\x99s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That\xe2\x80\x99s why we\xe2\x80\x99re different. Rather than commissioned research that\xe2\x80\x99s already out-of-date by the time it reaches someone\xe2\x80\x99s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know. YouGov. Living Consumer Intelligence. The Culture Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives. Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach. As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.


What will I be doing day to day? We are looking for a bright and passionate Junior Digital Marketing Specialist to help with creating, managing, and optimizing paid-social media campaigns. You will be responsible for scaling the number of ad concepts in a multi-channel digital marketing plan on various countries and projects. You will become a specialist on performance digital marketing from concept to implementation. This is a new role, reporting to the Panel Acquisition Specialist Sample Manager and collaborating across different departments and functions.

• Assist in creating multi-channel digital marketing plans for assigned countries and projects, mainly for paid-social traffic (Facebook, Instagram, Snapchat, TikTok and others).
• Scale the number of ad concepts based on performance.
• Create, manage, and optimize paid-social campaigns.
• Set up, test, and manage tracking for all campaigns.
• Develop and maintain day-to-day relationships with internal teams.
• Collect, report, and analyse data, identify trends and insights to achieve maximum return on campaigns.
• Identify and test new channels.
• Create banners/videos using Canva.

Qualifications

• Strong communicator in English.
• Analytical and comfortable with raw data in Microsoft Excel.
• Passion for digital marketing.
• Self-driven and proactive attitude.
• Bachelor\xe2\x80\x99s degree in marketing/ communications/ any other similar fields.
• Nice-to-have student exchange programs or volunteering experience.

Additional Information
Shift Timings - 11 am to 8 pm IST, Monday to Friday What\xe2\x80\x99s in it for me?

• LinkedIn Learning
• Mental Health First Aiders
• Headspace App
• Annual Leave \xe2\x80\x93 20 Days
• Birthday Leave \xe2\x80\x93 An additional day holiday on your Birthday
• Sick & Casual Leave \xe2\x80\x93 12 Sick leave and 8 Casual Leave
• Maternity Leave
• Paternity Leave
• Private Medical Insurance
• Life Insurance
• Sodexo Meal Pass
• Leave & Travel allowance (LTA)
• Provident Fund
• Night Shift Transportation facility

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