Job Description

We are hiring a Digital Marketing Executive to plan, execute, and optimize multi-channel digital marketing campaigns aimed at improving online visibility, generating quality leads, and building the brand presence. The role requires hands-on experience in paid ads, content creation, social media management, and coordination with internal teams to drive marketing objectives.

Key Roles & Responsibilities

1. Digital Campaign Management

Plan, execute, and monitor digital ads across Google, Meta (Facebook/Instagram), YouTube, and other relevant platforms. Optimize campaigns to increase ROI and ensure better lead conversion. Track campaign performance, prepare weekly/monthly reports, and recommend improvements.

2. Website & SEO Management

Manage website content updates and basic website maintenance in coordination with developers. Promote website through SEO activities including backlink creation, keyword optimization, search engine submissions, and blog posting. Track traffic, keyword ranking, bounce rate, and other analytics using tools like Google Analytics/Search Console.

3. Social Media Marketing

Create, plan, and schedule social media content including posts, reels, stories, banners, and promotional graphics. Maintain brand consistency and engagement across Facebook, Instagram, YouTube, and other social channels. Research trending topics and competitor campaigns to enhance content strategy.

4. Content Creation

Develop engaging content for blogs, website pages, email campaigns, and advertising creatives. Write compelling ad copies, captions, and performance-driven content for lead generation.

5. Creative Designing & Video Editing

Design marketing creatives using Canva/Photoshop/CorelDraw or similar tools. Support basic video editing and asset creation for promotional activities.

6. Lead Generation & Marketing Automation

Run Google Ads, Meta Ads, and other paid campaigns to generate quality leads. Manage campaigns like email marketing, WhatsApp marketing, telecalling marketing, and audience segmentation. Coordinate with the sales team to ensure proper lead follow-ups and conversions.

7. Google Business Profile Management

Manage Google Business Profile including posting updates, photos, offers, reviews, and customer engagement.

8. Offline Marketing Support

Support brand-building initiatives through both online and offline campaigns such as: Apartment campaigns School/Office campaigns Events and promotions Local partnerships and marketing activities

9. Other Responsibilities

Follow organization processes and timelines effectively. Execute additional tasks assigned by management based on business priorities.

Required Qualification

Graduation in any stream (Marketing/Business preferred but not mandatory)

Experience

1-2 years of relevant experience in Digital Marketing Freshers with knowledge of digital tools and practical project experience are also eligible

Technical Skills Required

Digital Ad Platforms: Google Ads, Meta Ads Analytics: Google Analytics, Search Console, Basic reporting Tools: Canva, Photoshop, CorelDraw (any one or multiple) Content writing skills for blogs, emailers, and social media Basic video editing knowledge SEO fundamentals and keyword research ability

Soft Skills

Strong communication in Odia, English, and Hindi Analytical mindset with problem-solving skills Ability to multitask and meet deadlines Attention to detail and creative thinking
Job Types: Full-time, Permanent, Fresher

Pay: ?12,000.00 - ?15,000.00 per month

Work Location: In person