Develop and implement digital marketing strategies aligned with company goals.
Conduct market research and understand target audiences.
Identify marketing and growth opportunities.
Campaign Management:
Create and execute campaigns across various digital channels (e.g., email, social media, paid advertising, SEO).
Manage paid advertising campaigns (e.g., Google Ads, social media ads).
Develop and implement content marketing strategies.
Manage social media profiles and content.
Data Analysis and Optimization:
Measure and analyze campaign performance using data and analytics tools.
Identify areas for optimization and improvement.
Use insights from past campaigns to optimize future ones.
Content Creation:
Create engaging and relevant content for various platforms (e.g., website, social media, email).
Optimize website content for search engines (SEO).
Other Responsibilities:
Stay up-to-date with the latest digital marketing trends and best practices.
Collaborate with other teams (e.g., sales, product).
Manage and track marketing budgets.
Communicate effectively with clients and stakeholders.
Research advertising trends and competitor activities.
Maintain and optimize company blogs.
Skills and Qualifications:
Technical Skills:
Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).
Understanding of SEO/SEM principles.
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
Knowledge of CRM systems.
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Work Location: In person
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