Job Description

Industry:

Car Care Product Manufacturing (150+ SKUs including Ceramic Coatings, Paint Protection Films, Shampoos, Cleaners, Waxes, Polishes, Rubbing Compounds)

Position:

Digital Marketing Executive

Location:

[Insert Location]

Experience Required:

2-5 years in Digital Marketing

Qualification:

Graduate/Post-Graduate in Marketing, Digital Marketing, Mass Communication, or related field

Key Responsibilities

1. Search Engine Optimization (SEO):

Conduct keyword research, competitor analysis, and on-page/off-page optimization. Optimize product listings, blogs, and website pages for higher ranking. Implement link-building strategies to improve domain authority.

2. Social Media & Video Marketing:

Plan, create, and manage content for Facebook, Instagram, YouTube, and LinkedIn. Develop creative short-form and long-form videos for reels, ads, and product demos. Run targeted ad campaigns on Facebook, Instagram, and YouTube.

3. Paid Advertisements & Campaigns:

Manage and optimize Google Ads campaigns (Search, Display, Shopping). Monitor ad performance, CTR, CPC, ROI, and adjust campaigns for better results. Develop remarketing and retargeting campaigns.

4. Analytics & Reporting:

Track campaign performance using Google Analytics, Meta Ads Manager, and YouTube Analytics. Prepare weekly/monthly reports highlighting KPIs, ROI, and actionable insights. Use data to optimize ongoing and future campaigns.

5. Digital Marketing Tools & Techniques:

Hands-on knowledge of tools like Google Ads, Meta Business Suite, Google Analytics 4, SEMrush/Ahrefs, Canva, Mailchimp, HubSpot (or equivalent). Stay updated with latest digital marketing trends, algorithms, and techniques.

Key Skills Required

Proficiency in

SEO, SEM, SMM, and Content Marketing

. Strong understanding of

Google Ads, Facebook Ads, YouTube Ads

. Knowledge of

Instagram Reels, Shorts, and Video Content Marketing

. Analytical skills with ability to interpret marketing data & consumer behavior. Creativity in campaign ideation and content presentation. Ability to work on multiple campaigns and product categories simultaneously.

KPIs (Key Performance Indicators):

Increase in website traffic and online visibility. Growth in social media engagement and followers. Lead generation and conversion rate from campaigns. ROI from digital ad spend. Ranking improvement of top SKUs and brand keywords.
Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person