Job Description

Role Overview

The Junior Digital Marketing Executive will support the digital marketing team in executing day-to-day marketing activities across social media, SEO, content creation, analytics, and email campaigns. This role is perfect for a creative and analytical individual looking to build a career in digital marketing in a luxury/lifestyle brand setting.

Key Responsibilities

Search Engine Optimization (SEO)

Perform

on-page SEO

activities (meta tags, keyword placement, internal linking, etc.)

Assist in

off-page SEO

strategies including

backlink creation

Conduct

keyword research

to support SEO and PPC campaigns

Collaborate with content creators for SEO-friendly content

Market & Competitor Research

Conduct

market research

to identify new opportunities and trends

Perform

competitor analysis

to inform marketing strategy and identify content gaps

Social Media & Content

Plan and

schedule posts on social media platforms

(Instagram, Facebook, Pinterest, LinkedIn, etc.)

Support in

content creation

for various digital platforms (blogs, social media, emailers)

Assist in

community engagement and building brand presence

on social channels

Analytics & Reporting

Use

Google Analytics (GA4)

to track and report on basic metrics like traffic, bounce rate, and conversions

Support with

basic performance tracking and reporting

across digital campaigns

Email & WhatsApp Marketing

Assist in crafting and sending

email newsletters and WhatsApp campaigns

Help maintain and segment the contact database

Tools & Software

Use

AI tools

(e.g., ChatGPT, Canva AI, Grammarly, etc.) to support marketing activities

Work with

Microsoft Office

(Word, Excel, PowerPoint) for reporting and documentation

Job Type: Full-time

Pay: From ?20,000.00 per month

Work Location: In person