. The ideal candidate will assist in planning, executing, and optimizing paid campaigns to achieve business objectives such as lead generation, conversions, and brand awareness.
Key Responsibilities
Plan, set up, and optimize
Google Ads campaigns
(Search, Display, Shopping, and Video).
Conduct
keyword research
and manage ad groups effectively.
Monitor campaign performance and generate performance reports (CTR, CPC, CPA, ROAS, etc.).
Implement
A/B testing
for ad copies and landing pages.
Assist in creating
remarketing campaigns
to re-engage audiences.
Work closely with the content and design team to create ad creatives.
Stay updated with the latest
Google Ads trends, policies, and industry practices
.
Requirements
Bachelor's degree in Marketing, Business, or related field.
6 months to 1.5 years of experience in
Google Ads campaign management
.
Knowledge of
Google Analytics, Tag Manager, and Conversion Tracking
.
Strong analytical and problem-solving skills.
Excellent communication and reporting skills.
Preferred Skills
Google Ads Certification (Search/Display/Shopping/Video).
Basic knowledge of SEO, social media ads, or other digital marketing channels.
Ability to handle multiple campaigns and meet deadlines.
Job Type: Full-time
Pay: ₹11,199.53 - ₹27,000.00 per month
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