Job Description

Dayal Eye Centre is seeking an in-house Social Media & Marketing Specialist to handle social media, content planning, marketing automation support, and LinkedIn outreach. You will work closely with the management and doctors to increase patient inquiries, strengthen the brand, and support corporate eye check-up programs.

Key Responsibilities

You will plan and execute social media strategies for platforms like Instagram, Facebook, and LinkedIn focused on eye care awareness, patient education, and hospital updates. You will assist with graphic designer for creating the posts, reels, patient education creatives, case highlights, and campaign copies in English and Hindi. You will manage Dayal Eye Centre's LinkedIn presence (business page and doctor profile), including corporate outreach for eye check-up camps and wellness programs. You will coordinate with the internal team to gather photos, videos, patient stories, and doctor inputs for campaigns. You will support basic marketing automation and follow-ups via email/WhatsApp for leads from campaigns and camps. You will track performance (reach, engagement, leads, appointments) and share simple reports with management regularly.

Required Skills & Experience

You bring 1-3 years of experience in social media management and content planning, preferably in the healthcare or hospital industry. Eye hospital/eye care experience is highly preferred, with understanding of common eye problems, treatments, and patient concerns. You speak fluent Hindi and have good working English for content and communication. You are comfortable using tools like Canva, Meta Business Suite, and LinkedIn; basic knowledge of WhatsApp campaigns or CRM is an added advantage. You have good coordination skills to work with doctors, front office, and management.
Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹22,000.00 per month

Work Location: In person