, SEO, and social media management. This role requires a strategic thinker with execution capability and strong analytical skills to drive
brand visibility and lead generation
.
Key Roles and Responsibilities
Strategize, execute, and scale high-performing
Meta (Facebook/Instagram) and Google Ads campaigns
tailored for
lead generation and brand growth
.
Oversee end-to-end social media management--curate, schedule, and optimize content that builds brand authority and drives audience engagement.
Lead SEO efforts--conduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility.
Drive qualified
traffic through organic and paid funnels
, leveraging innovative growth hacks and audience insights.
Implement
A/B testing
for creatives, copy, targeting, and landing pages to constantly
improve ROI
and user experience.
Monitor and analyze performance metrics
using tools like Google Analytics,
Meta Business Suite, Tag Manager
, etc, transforming data into actionable insights.
Collaborate cross-functionally with content creators, designers, and developers to craft high-converting campaigns.
Stay ahead of the curve with the latest trends, platform updates, and digital innovations to ensure a competitive edge.
Prepare crisp performance dashboards, reports, and strategic inputs for management reviews.
Knowledge and Skills Required
Education:
Graduate or any related field
Experience:
Proven experience in
meta ads and google ads.
Excellent written and verbal communication skills.
Proficiency in
Google Ads, Facebook Ads
, SEO tools, and Google Analytics.
Good understanding of online marketing channels and strategies.
Basic content creation skills (e.g.,