Job Description

What we want:We are seeking a Junior Search Ads Specialist who is passionate about performance marketing and paid search advertising. The ideal candidate will have hands-on experience in managing Google Ads and Bing Ads campaigns, a strong analytical mindset, and a desire to grow in a fast-paced digital environment.Who We are:Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website .ZKraft:At Zkraft, we are a leading digital marketing agency offering comprehensive digital solutions, ranging from strategy, transformation, media planning and buying. We combine creativity, technology, and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex, Adzurite, and Qualispace, we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats, including interactive banners, Swirl Ads, and CTV solutions, enable us to engage audiences effectively.We are proud to serve industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government sectors, and specialize in verticals like Automotive, Entertainment, and more. With global recognition, a proven track record, and a client-centric approach, Zkraft is the trusted partner for businesses aiming for growth.What you will do:Campaign Execution & OptimizationAssist in planning, executing, and optimizing paid search campaigns on platforms such as Google Ads and Bing Ads.Conduct keyword research, write compelling ad copy, and monitor performance.Implement A/B testing on ad creatives, extensions, and landing pages to identify what performs best.Support in audience targeting and bidding strategy refinements.Performance Monitoring & ReportingTrack campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and assist in analyzing trends and insights.Generate performance reports using Google Analytics, Data Studio, and Excel/Sheets.Flag issues or opportunities for improvement proactively to the campaign manager.Collaboration & SupportWork with internal teams (design, analytics, content) to execute campaign deliverables.Support account managers in preparing client presentations, insights, and reports.Stay up to date with platform updates, industry news, and best practicesRequirements

• 1-3 years of hands-on experience with paid search advertising (Google Ads, Bing Ads).

• Understanding of basic KPIs and optimization techniques in search advertising.
• Familiarity with platforms and tools such as - Google Ads, Microsoft Ads, Google Analytics, Google Tag Manage, Reporting tools like Data Studio, Excel, or Tableau (basic level).
• Strong attention to detail and ability to work with numbers and datasets.
• Excellent communication and collaboration skills.
• Eagerness to learn and grow in the digital marketing industry

Vertoz