Job Description

YASH Technologies is a leading technology integrator specializing in helping clients reimagine operating models, enhance competitiveness, optimize costs, foster exceptional stakeholder experiences, and drive business transformation.At YASH, we're a cluster of the brightest stars working with cutting-edge technologies. Our purpose is anchored in a single truth - bringing real positive changes in an increasingly virtual world and it drives us beyond generational gaps and disruptions of the future.We are looking forward to hire Search Engine Optimization Professionals in the following areas :Experience5-7 YearsJob Summary:We are seeking an experienced SEO Executive with 5 to 6 years of experience to join our team.
The successful candidate will be responsible for developing and implementing SEO strategies to improve website traffic, enhance search engine rankings, and drive organic growth.
This role requires strong analytical skills, a deep understanding of SEO principles, and the ability to stay updated with the latest industry trends.Key Responsibilities:xc2xb7 SEO Strategy Development: Develop and execute comprehensive SEO strategies to increase website visibility and organic traffic.xc2xb7 Keyword Research: Conduct thorough keyword research to identify opportunities for content optimization and growth.xc2xb7 Content Optimization: Collaborate with the content team to create high-quality, SEO-optimized content, including blog posts and web pages.xc2xb7 On-Page and Off-Page Optimization: Implement on-page SEO strategies (meta tags, header tags, image optimization, internal linking) and off-page strategies (link building) to improve website authority.xc2xb7 Technical SEO: Conduct technical audits to ensure websites adhere to SEO best practices and resolve technical issues. (URL Structure, Core Web Vitals, Crawl issues)xc2xb7 Competitor Analysis: Conduct regular competitor analysis to stay ahead in the market.xc2xb7 Performance Monitoring: Use tools like Google Analytics and Google Search Console to monitor website performance, track key metrics, and provide actionable insights.xc2xb7 Client Communication: Serve as the primary point of contact for clients, providing regular updates, insights, and strategic recommendations.xc2xb7 Staying Updated: Stay current with the latest Google algorithm changes and industry trends to adapt SEO strategies accordinglyRequirements:xc2xb7 Experience: Minimum 5-7 years of experience in SEO, with a proven track record of success.xc2xb7 Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate with clients and internal stakeholders.xc2xb7 Technical Skills: Proficient in SEO tools (e.g., Ahrefs, SEMrush), Google Analytics, Google Search Console, and basic HTML/CSS.xc2xb7 Analytical Skills: Strong analytical mindset with the ability to interpret data and make informed decisions.xc2xb7 Education: Bachelor's degree in Marketing, Communications, or a related field.Required Technical/ Functional CompetenciesAnalyst Relations:

• Understands basics of analyst relations, including the role and importance of industry analysts.
• Learns to track analyst reports and summaries.

Content creation:

• Develops compelling and relevant content that resonates with target audiences
• Develops high quality thought leadership including blogs, whitepapers, PoVs etc.
• Can adapt content to different channels and formats, using techniques such as storytelling, visual design, and multimedia production.

Corporate Branding:

• Implements corporate branding strategies across various channels, ensuring consistency and adherence to brand guidelines. Coordinates with design teams to develop branded content.
• Develops and manages the organization's brand identity across digital, print, and experiential platforms. Measures and analyzes brand performance using key metrics (e.g., brand awareness, brand perception, and brand loyalty.)

Digital marketing:

• Good understanding of organization's overall business strategy, including its vision, mission, and objectives.
• Thorough awareness and understanding of B2B ecosystem (services, solutions, platforms, etc.)
• Develops and executes effective digital marketing campaigns across multiple channels (paid, owned, and earned media.)
• Track and analyze campaign performance using standard metrics(CTR, conversion rates, and ROI).

Field Marketing:

• Plans and executes field marketing campaigns and events with some supervision. Understands sales processes and adeptly manages relationships with sales/support groups.
• Coordinates with sales teams and vendors to ensure timely execution. Conducts targeted prospecting activities using advanced techniques such as account-based marketing and buyer persona development. Monitors leads and creates nurture plans.

Market research and analysis:

• Conducts comprehensive market research, using advanced research methodologies such as conjoint analysis, regression analysis, and cluster analysis.
• Able to generate actionable insights that inform marketing decisions.

Marketing Automation:

• Develops and manages marketing automation campaigns, optimizing workflows and segmenting audiences for targeted communications. Analyzes campaign performance to make data-driven improvements.

Media Relations:

• Understands the basics of media relations, including press release creation and distribution.
• Learns to identify key media contacts.

SEO:

• Conducts in-depth keyword research, using advanced research methodologies such as topic modelling, semantic analysis, and natural language processing.
• Able to identify high-value keywords that drive traffic and conversions.

Service Line Marketing:

• Develops and executes marketing plans for specific service lines. Conducts market/technology research to inform strategies.
• Coordinates with sales, pre-sales, and internal marketing teams. Monitors lead and create nurture plans. Understands sales processes and adeptly manages relationships with sales/support groups.

Social Media Marketing:

• Develops, strategize and executes social media campaigns, engaging with followers and analyzing engagement metrics.
• Creates post content, plan the calendar and schedules posts.

Required Behavioral CompetenciesAccountability:

• Takes responsibility for and ensures accuracy of own work, as well as the work and deadlines of the team.

Collaboration:

• Shares information within team, participates in team activities, asks questions to understand other points of view.

Agility:

• Demonstrates readiness for change, asking questions and determining how changes could impact own work.

Customer Focus:

• Identifies trends and patterns emerging from customer preferences and works towards customizing/ refining existing services to exceed customer needs and expectations.

Communication:

• Targets communications for the appropriate audience, clearly articulating and presenting his/her position or decision.

Drives Results:

• Sets realistic stretch goals for self & others to achieve and exceed defined goals/targets.

Resolves Conflict:

• Displays sensitivity in interactions and strives to understand others' views and concerns.

CertificationsDigital Marketing Certification, Social Media Marketing Certification, SEO Certification, Google Analytics.At YASH, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. We leverage career-oriented skilling models and optimize our collective intelligence aided with technology for continuous learning, unlearning, and relearning at a rapid pace and scale.Our Hyperlearning workplace is grounded upon four principles

• Flexible work arrangements, Free spirit, and emotional positivity
• Agile self-determination, trust, transparency, and open collaboration
• All Support needed for the realization of business goals,
• Stable employment with a great atmosphere and ethical corporate culture

YASH Technologies