Job Description

Experience:

1-2 years

Channels

: Meta (Facebook & Instagram), Google Ads, LinkedIn

Key Responsibilities:

Campaign Planning & Execution:

Set up, run, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads for lead generation, traffic, and brand awareness.

Performance Monitoring:

Track KPIs such as CTR, CPC, CPM, ROAS, and conversion rates.

Use analytics tools

(e.g. Meta Business Suite, Google Analytics, LinkedIn Campaign Manager) for data-driven optimizations.

Ad Creatives & Copy:

Coordinate with content/design teams to create compelling ad copies, creatives, and landing pages tailored to platform best practices.

Audience Targeting:

Develop and refine custom audiences, lookalike segments, interest groups, and B2B targeting strategies on LinkedIn.

Budget Management:

Manage monthly ad budgets effectively, ensuring optimal performance within allocated spends.

Reporting & Insights:

Prepare weekly/monthly performance reports with actionable insights and suggestions for improvement.

Skills:

Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager Understanding of SEO basics, UTM tracking, and remarketing strategies Comfortable with A/B testing and ad performance benchmarking

Growth Path:

Opportunity to evolve into a Performance Marketing Manager or Growth Strategist role with experience in multichannel funnel optimization and strategic planning.

Job Type: Full-time

Pay: ₹12,000.00 - ₹25,000.00 per month

Benefits:

Flexible schedule Provident Fund
Schedule:

Day shift
Work Location: In person