Job Description

Job Summary:

A leading bicycle chain is looking for a

Digital Marketing Executive

to drive online marketing initiatives, manage paid campaigns, and optimize digital performance. The ideal candidate should have hands-on experience in

Google Ads, Facebook Ads, Google Analytics, and eCommerce product uploads

. The role involves strategizing, executing, and optimizing digital campaigns to enhance brand visibility and drive sales.

Key Responsibilities:Digital Advertising & Campaign Management:

Plan, create, and manage

Google Ads & Facebook Ads

campaigns. Optimize ad performance through

A/B testing, bid adjustments, and audience targeting

. Track and analyze campaign performance metrics and provide regular reports. Work on

SEO and SEM strategies

to improve website traffic and rankings.

Analytics & Reporting:

Monitor website and campaign performance using

Google Analytics

. Generate insights from digital marketing data and suggest improvements. Prepare reports on ad spend, conversion rates, and return on investment (ROI).

E-Commerce & Content Management:

Upload and manage

product listings on eCommerce platforms

. Optimize product descriptions, images, and keywords for better visibility. Coordinate with designers and content teams for ad creatives and promotional materials.

Social Media & Branding:

Assist in social media management, content planning, and engagement strategies. Implement digital marketing campaigns for brand awareness and lead generation. Stay updated with the latest digital marketing trends and best practices.

Key Requirements:

1 to 3 years of experience

in digital marketing. Hands-on experience in

Google Ads, Facebook Ads, and Google Analytics

. Knowledge of

SEO, SEM, and digital campaign management

. Experience with

eCommerce product upload and management

. Proficiency in

MS Office (Excel, Word) and digital marketing tools

. Strong analytical and problem-solving skills. Excellent communication and organizational abilities.

Preferred Qualifications:

Bachelor's degree in Marketing, Digital Media, or a related field

. Certifications in

Google Ads, Facebook Blueprint, or Google Analytics

are a plus. Experience in

eCommerce platforms

like Shopify, WooCommerce, or Amazon Seller Central is an added advantage.
Job Type: Full-time

Pay: ?25,000.00 per month

Benefits:

Provident Fund
Work Location: In person