Job Description

Position : Digital Marketing Executive - India , Chennai

No. of vacancies: 1

Your role

Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.

Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.

Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.

Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Your tasks

Create and curate social media campaigns, including content creation, publishing, and community management.

Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.

Develop and execute email marketing campaigns with A/B testing.

Analyse analytics and engagement metrics to measure campaign performance.

Prepare and present monthly/quarterly reports to stakeholders.

Preferred skills and qualifications

A bachelor's degree in marketing, communication, or related fields.

3+ years of experience in digital marketing or content marketing.

Experience with web analytics tools like Google Analytics and Search Console.

Proficient in marketing automation tools

Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.

Excellent communication, presentation and interpersonal skills.

Knowledge of website CMS and marketing automation tools.

Proficiency in developing and overseeing email marketing initiatives.

Familiarity with UI/UX design principles and website design best practices.

Fluency in English

Perks and Benefits

MAX SALARY 30K INR PER MONTH

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

Commuter assistance Paid time off Provident Fund
Work Location: In person