Social Refuel is an Event Management company delivering impactful on-ground experiences and strategic digital narratives across music, lifestyle, sports, corporate, and IP-based events.
We're seeking a
Digital Marketing Executive
with strong technical expertise in performance marketing, analytics, and digital campaign optimisation. You will lead paid advertising, SEO/SEM, CRM automation, and funnel optimisation to drive measurable ROI.
Key Responsibilities
Paid Media & Performance Marketing
? Plan and execute campaigns across Meta, Google, LinkedIn, YouTube, and relevant platforms.
? Manage full-funnel strategies including segmentation, retargeting, and conversion optimization.
? Monitor CPC, CTR, ROAS, CPA, and other KPIs with continuous optimization.
? Analytics, Reporting & Insights
? Build dashboards in GA4, Looker Studio, or equivalent.
? Analyze campaign data to produce actionable recommendations.
? Report on traffic, conversions, bounce rate, and event-related ROI.
SEO & SEM
? Conduct keyword research, on-page/off-page SEO, and competitor analysis.
? Improve search rankings using tools like SEMrush, Ahrefs, and Google Search Console.
Marketing Automation & CRM
? Implement automated email/SMS campaigns using Mailchimp, Brevo, or HubSpot.
? Manage lead nurturing workflows and CRM integrations.
Event & IP Campaigns
? Drive ticket sales, sponsor lead generation, and conversion-focused event ads.
? Collaborate with Social Media Manager for integrated pre-event and post-event campaigns.
Team Collaboration & Project Management
? Collaborate closely with creative teams for ad assets, video content, and campaign creatives.
? Lead and supervise digital marketing interns or junior executives, assigning and reviewing weekly deliverables.
? Maintain consistency in branding and messaging across all digital touchpoints.
Website & Funnel Optimization
? Improve UX/UI, page load speeds, and conversion paths.
? Set up schema markup, goal tracking, and data layer configurations.
Collaboration & Integration
? Align with Social Media Manager to ensure organic and paid strategies reinforce each other.
? Contribute to unified monthly marketing performance reports.
Required Skills
? Proficiency in Meta Ads, Google Ads, LinkedIn Ads, GA4, Tag Manager, Looker Studio.
? Strong knowledge of SEO, SEM, and marketing automation tools.
? Familiarity with CMS (WordPress/Webflow) and UX optimisation tools (Hotjar, Microsoft Clarity).
Preferred Experience
? 2+ years in digital marketing, performance advertising, and SEO/SEM.
? Event or lifestyle brand marketing experience is a plus.
Role Details
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Position Type:
Full-time
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Working Days:
Monday to Saturday
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Working Hours:
10:00 AM to 7:00 PM
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Office Location:
Social Refuel C-1516, Kailash Business Park, Hiranandani-Vikhroli Link Road , Vikhroli West, Mumbai - 400079
How to Apply
Interested candidates may send their resume and portfolio/work samples to:
jobs@socialrefuel.com
Subject Line:
Application - Digital Marketing Executive - Indeed
Job Types: Full-time, Permanent
Pay: From ?25,000.00 per month
Benefits:
Health insurance
Work Location: In person
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