We are seeking a highly motivated and skilled Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in SEO (on-page & off-page), managing paid ad campaigns (Google Ads, Meta Ads), keyword optimization, backlink strategies, and WordPress. Experience with Canva or basic design tools is a plus.
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Key Responsibilities:
SEO (Search Engine Optimization):
Perform on-page SEO including keyword updates, meta tags, internal linking, and content optimization.
Execute off-page SEO strategies such as link building, guest posting, directory submissions, and backlink analysis.
Monitor and improve keyword rankings and site performance.
Ads Management:
Plan and run paid advertising campaigns on Google Ads and Meta (Facebook/Instagram) Ads.
Track ad performance, optimize campaigns, and report ROI metrics.
Website & Audits:
Conduct regular website audits to identify technical and content-related issues.
Prepare detailed SEO audit reports and performance reviews.
Collaborate with developers/designers for implementation.
Content & Website Management:
Update website content using WordPress.
Ensure proper keyword placement and SEO optimization in content.
Design & Branding (Added Advantage):
Create social media creatives, banners, and basic design content using Canva or similar tools.
Coordinate with the design team for visual content needs.
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Required Skills:
Solid understanding of SEO (on-page & off-page).
Knowledge of Google Ads and Meta Ads.
Hands-on experience with WordPress CMS.
Familiarity with tools like Google Analytics, Search Console, Ahrefs, or SEMrush.
Proficiency in preparing audit reports and keyword analysis.
Good written communication and reporting skills.
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Preferred Skills (Good to Have):
Canva or basic graphic design tools.
Basic HTML knowledge.
Email marketing tools and automation (optional).
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Eligibility Criteria:
Minimum 3-6 months internship experience in digital marketing.
Bachelor's degree in Marketing, IT, or related field (preferred).
Portfolio or proof of past work is an added advantage.
Job Type: Full-time
Pay: From ?8,000.00 per month
Work Location: In person
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