Job Description

We are looking for a creative and analytical Digital Marketing Executive to join our team. The ideal candidate will be responsible for managing online marketing strategies, optimizing digital presence, and executing campaigns that drive growth, engagement, and conversions for our clients.

Key Responsibilities

1. Social Media Management

Create, schedule, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, etc.)

Develop monthly social media calendars and campaign concepts

Monitor trends and adapt content strategies accordingly

Analyze social media insights and optimize for better engagement

2. Search Engine Optimization (SEO)

Perform keyword research, competitive analysis, and content optimization

Manage on-page and off-page SEO activities

Monitor rankings and implement strategies to improve website visibility

Work with content writers to develop SEO-friendly content

3. Paid Advertising (Google & Social Ads)

Plan and execute paid campaigns across Google Ads, Meta Ads, and other platforms

Optimize ad campaigns to improve ROI and reduce cost-per-lead

Conduct A/B testing, audience targeting, and performance tracking

Prepare weekly and monthly campaign performance reports

4. Content & Creative Coordination

Collaborate with designers, video editors, and content writers

Ensure brand consistency in all content & creatives

Generate ideas for reels, posts, and digital campaigns

5. Email & Automation Marketing

Create email campaigns, newsletters, and automated sequences

Monitor campaign performance and optimize open and click-through rates

6. Analytics & Reporting

Track KPIs using Google Analytics, Meta Insights, and other tools

Provide clear insights, dashboards, and reports for clients

Recommend strategic improvements based on data

Job Type: Full-time

Pay: ?15,000.00 - ?18,000.00 per month

Benefits:

Paid sick time
Work Location: In person