Job Description

Position: Senior Brand Manager/Senior Marketing Manager/Senior Communications Manager
Report to: CEO/MD
Responsible for overall planning, managing and impalement brandi ng act i vities and marketing campaigns
Brand Communication (75%)
Campaign Planning /Content Management Plan monthly content colander, choose trending topics, design campaigns/ online/offline activities
Write engaging copies for different socia l media platforms and content formats Supervise junior copy writers
Coordinate with in-house digital/performance marketing team, graphics and video team
Evaluate effectiveness of digital/social media campa igns in terms ROI
Liaising with External Agencies
Influencer Management Agency: Communicate with third-party agency who will send our products to 100-150 influencers per month,approve influencers,provide feedback, overlook strategy, review engagement and effectiveness of campaigns
PR Agency: Communicate with PR agencies regarding new product launches,new developments etc.
Performance Marketing Agency: Communicate brands strategy, plan ads/campaigns for promotion
Corporate Communication (25%)
Manage Sparkle's Corporate Communications Write copies for corporate brochures, company profiles, quarterly reports, product presentations etc
Write Copies for quarterly sustainability reports outlining our efforts (reduction in carbon emission,social impact, environmental impact etc.)
Represent Sparkle in international and domestic trade fairs, exhibitions, industry events
Other Possible Roles (To be discussed} Communicate with 828/Export Clients: Present Spark/e's company profiles to high order value clients
Sparkle Medical Board - Communicate with gynaecologists, nutritionists, mental health practitioners, yoga/fitness/wellness experts to create engaging content (Q&A, Video, Webinars, Live Sessions)
NGO Communication/Rela tion: Communicate with NGOs we work with regarding donation, subsidised pads etc. CSR Communications: Communicate with corporations regarding their period awareness campaigns, pads donations activities