Job Description

Key Responsibilities- Develop and execute comprehensive B2B lead generation strategies aligned with business growth objectives.- Leverage market research, customer insights, and competitive intelligence to build impactful campaigns.- Plan, manage, and optimize lead generation initiatives to ensure timely execution and maximum ROI.- Utilize marketing automation tools to streamline workflows, nurture leads, and improve conversion rates.- Drive social selling strategies, particularly on LinkedIn, to expand reach and generate high-quality leads.- Lead and oversee Email Marketing, LinkedIn Outreach, and Inside Sales teams, ensuring alignment and performance.- Ensure effective lead qualification and handoff to sales teams.- Track campaign performance using data-driven metrics (CTR, CPL, MQLs, SQLs, conversion rates).- Continuously analyze data to optimize campaigns and improve effectiveness.- Collaborate closely with sales, content, and product teams to align messaging and targeting.Required Skills & Competencies- Strong expertise in B2B lead generation and demand generation.- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Zoho).- Proficiency in LinkedIn outreach, social selling, and email campaigns.- Experience managing inside sales or SDR teams.- Strong analytical mindset with experience in performance tracking and reporting.- Ability to translate data insights into actionable improvements.- Excellent communication and stakeholder management skills.- Proven ability to manage multiple campaigns and teams simultaneously.Preferred Qualifications- Bachelor's degree in Marketing, Business, or a related field.- 7-10 years of experience in B2B marketing or lead generation roles.- Experience working with CRM systems (Salesforce, HubSpot, Zoho CRM).- Background in IT services, SaaS, or technology-driven businesses is a plus. (ref:updazz.com)

Skills Required