Job Description

Position: IT Services Marketing Manager

Location: Delhi Office

Work Timings: 2:00 PM to 10:00 PM IST

Work Type: Onsite (Work from Office)

Role Overview

We are seeking a highly motivated Marketing Manager with proven experience in the IT services industry. This is a target-based role where you will be responsible for generating qualified leads and achieving mutually agreed targets on a monthly basis. The ideal candidate should have a strong track record in digital marketing strategies, including Facebook, LinkedIn, SEO, PPC, and email marketing, and possess excellent communication and negotiation skills.

Key Responsibilities

Lead Generation: Drive high-quality lead generation through Facebook Ads, LinkedIn Campaigns, and Google Ads. Implement SEO strategies to increase organic traffic and inbound leads. Plan and execute PPC campaigns, ensuring high ROI. Email Marketing: Develop and execute targeted email marketing campaigns to nurture leads and drive conversions. Use automation tools to enhance outreach efficiency and engagement. Target Achievement: Meet monthly lead generation and revenue targets as mutually agreed upon with the management. Continuously optimize campaigns to ensure targets are met or exceeded. Marketing Strategy: Collaborate with the team to design marketing strategies tailored to the IT services industry. Create and optimize content for blogs, social media, and ad campaigns. Data Analysis: Track, analyze, and report the performance of campaigns and leads. Use insights to improve strategies and enhance lead quality and volume. Collaboration: Work closely with the sales team to ensure smooth lead handover and alignment of marketing goals with business objectives.
Required Skills and Experience

Proven experience as a Marketing Manager or similar role in the IT services industry. Expertise in Facebook Ads, LinkedIn Campaigns, Google Ads, and SEO best practices. Hands-on experience with email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign. Proficiency in using analytics tools (Google Analytics, Facebook Insights, etc.). Strong understanding of CRM tools and lead tracking systems. Excellent communication, negotiation, and interpersonal skills. Target-driven with a proven ability to meet or exceed marketing goals.
Qualifications

Bachelor's degree in Marketing, Business, or a related field (MBA preferred). Minimum 4+ years of experience in marketing IT solutions or services. Certifications in Digital Marketing (preferred).
Perks and Benefits

Competitive salary with performance-based incentives for achieving targets. Opportunity to work in a fast-growing IT services company with a dynamic team. Professional growth and training opportunities.
Job Type: Full-time

Work Location: In person