Job Description

A Product Marketing Consultant is responsible for developing and executing marketing strategies that effectively communicate the benefits and features of a product to the target audience.

This role involves conducting market research, crafting compelling messaging, collaborating with cross-functional teams, and analyzing marketing performance to drive product adoption and growth.

Key Responsibilities:

Market Research and Analysis:

Conduct market research to understand customer needs, market trends, and competitive landscape. Analyze data to identify opportunities for product positioning and differentiation.

Strategy Development:

Develop comprehensive marketing plans that align with the product's goals and objectives. Define target audiences and create detailed buyer personas.

Product Messaging and Positioning:

Craft compelling product messaging and positioning statements. Develop unique selling propositions (USPs) and value propositions for the product.

Content Creation:

Produce high-quality marketing collateral, including brochures, datasheets, whitepapers, case studies, and web content. Collaborate with design and content teams to create engaging and persuasive marketing materials.

Campaign Management:

Plan and execute product launch campaigns, including digital marketing, social media, email marketing, and events. Manage marketing budgets and allocate resources effectively.

Sales Enablement:

Develop sales tools and training materials to support the sales team. Conduct training sessions to ensure sales teams are well-equipped to articulate the product's benefits.

Performance Analysis:

Monitor and analyze the performance of marketing campaigns. Use analytics and key performance indicators (KPIs) to measure success and optimize future campaigns.

Stakeholder Collaboration:

Work closely with product management, sales, and customer service teams to align marketing strategies with business goals. Serve as the primary point of contact for marketing-related inquiries and initiatives.

Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or MBA is a plus. Proven experience in product marketing Strong understanding of market research techniques and data analysis. Excellent communication and presentation skills. Ability to think strategically and execute tactically. Strong project management skills and attention to detail.

Skills and Competencies:

Creative thinking and problem-solving abilities. Ability to work independently and as part of a team. Strong organizational and time management skills. Flexibility and adaptability in a fast-paced environment. Customer-centric mindset with a passion for delivering value to clients.

Working Conditions:

This position may require travel for client meetings, events, and industry conferences. Flexibility in working hours may be necessary to meet project deadlines and client needs.

Compensation:

Salary and benefits are commensurate with experience and industry standards. Compensation will include performance-based bonuses and incentives.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person