Job Description

Social Media Specialist Department: Marketing Work Model: Work from Office Shift Timings: EST Shifts Job Overview: The Social Media Specialist will develop and implement social media strategies to enhance brand visibility, engage with our audience, and drive traffic to our digital platforms. You will manage our social media presence across various channels, creating compelling content and analyzing performance metrics to optimize our outreach. Key Responsibilities: - Develop and execute social media strategies aligned with overall marketing goals. - Create, curate, and manage engaging content across all social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram). - Monitor social media channels for trends, insights, and engagement opportunities. - Collaborate with the marketing team to align social media campaigns with broader marketing initiatives. - Analyze and report on social media performance metrics, providing actionable insights to improve engagement and reach. - Engage with followers, respond to inquiries, and foster a community around the brand. - Stay updated on social media trends, tools, and best practices to maintain a competitive edge. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field. - Proven experience (2+ years) in social media management, preferably in the IT or technology sector. - Strong understanding of various social media platforms and their best practices. - Excellent writing and editing skills with a creative flair. - Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). - Strong organizational skills and ability to manage multiple projects simultaneously. Preferred Skills: - Experience with paid social media advertising and campaigns. - Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for content creation. - Knowledge of social media SEO and content optimization techniques. - Basic understanding of video editing for social media content. Our Culture and You - What does the day in life look like for Social Media Executive? You come to work each day in an environment that promotes a community of collaboration and engagement. You work closely with a passionate and positive leadership team that is invested in your success. We work hard and have fun while dreaming big. Our employees have indicated that with IT by Design, they will find a home where their passion and career goals finally intersect for them to live a life full of purpose. About Us - When IT By Design launched in 2003, leadership imagined a company based on core values- a team that was more like family than employees and customers who grew to be close friends. The business has flourished following that blueprint. - ITBD has grown steadily by taking care of its team as if they are family, growing from 40 team members in 2013 to more than 500 today. The company remains privately held- enabling decision-making focused on what is best for partners and the ITBD communi (ref:updazz.com)