Job Description

- Digital Marketing Intern (1-2 Months)

Company:

Xerago

Location:

[Add location or "Remote"]

Duration:

1-2 Months

Xerago is seeking a highly motivated

Digital Marketing Intern

to support the setup, planning, and operations of a multi-character digital content ecosystem. This role involves hands-on work across account creation, digital identity building, content planning, and operational support. Ideal for candidates interested in social media, branding, and digital storytelling.

Role & Responsibilities1. Digital Account Setup & Platform Management

Create and manage social media accounts across TikTok, YouTube, Instagram, and backup Gmail IDs. Secure reserved handles on Facebook, LinkedIn, Reddit, Snapchat, X, and Pinterest. Set up YORN accounts for future integration. Organize cloud storage (Drive/Dropbox) for assets, scripts, and videos. Set up shared password management tools (Bitwarden/LastPass). Configure analytics dashboards (Meta, TikTok, YouTube Studio).

2. Digital Identity & Character Building

Develop persona sheets, bios, and self-descriptions for three digital characters. Define collective and individual target groups and brand objectives. Finalize tone, identity rules, visual styles, and voice samples. Prepare disclaimers, sensitive-topic guidelines, and platform compliance plans. Plan backup strategies for AI content restrictions.

3. Content Planning & Strategy

Create content buckets, scripts, and test reels for each character. Build posting calendars and cross-character communication plans. Generate FAQs and predictable-response templates. Set up trend-monitoring tools for hashtags, events, celebrities, and emerging topics. Establish crisis-handling protocols, viral-response plans, and AB testing frameworks.

4. Operations & Performance Management

Define SOPs for posting workflows and basic automation. Track daily/weekly analytics across platforms. Support monthly content and growth reviews. Assist in server/hosting setup for future digital infrastructure. Contribute to collaboration plans with creators, brands, and communities. Support recruitment efforts for a future full-time content manager.

Requirements

Strong interest in digital marketing, social media, and content creation. Excellent organization, communication, and multitasking skills. Basic understanding of analytics, cloud tools, and social platforms. Willingness to learn quickly and work hands-on with dynamic tasks.
Job Type: Internship
Contract length: 2 months

Pay: ₹7,000.00 - ₹8,000.00 per month

Benefits:

Food provided
Work Location: In person