Job Description

Experience Required:

5 +

Years in SEO & GTM, including 1-2 international market launches (US / GCC / Global)

Vacancies:

1 Position

(Market Expansion Leadership Role)

Location:

Indore, Madhya Pradesh

Job Type:

Full-Time | SEO & GTM | International Market Focus

Joining Timeline:

Immediate Joiners Preferred

Position Overview

We are looking for a seasoned International SEO & GTM Lead to drive Nway ERP's expansion into global markets (USA, GCC, and others). This is a leadership role responsible for end-to-end SEO & GTM strategy: site architecture, landing page builds, organic & paid traffic, conversion optimization, and measurable business outcomes. The ideal candidate has deep technical SEO expertise, experience in multi-country launches, analytics, CRO, and strong collaboration skills with dev, product, and marketing teams.

Key Responsibilities

Define international site architecture, domain strategy (ccTLD / subfolder / subdomain), URL structure, hreflang, canonical, and indexing for multiple country/language sites. Research market-specific keywords, search intent, and buyer behavior for target markets (US, GCC, others). Create localized content, build landing pages, and ensure SEO-friendly code, page speed, and UX/CRO readiness. Launch organic SEO campaigns and coordinate paid campaigns to generate initial traffic and conversion data. Implement analytics & tracking: GA4, GSC, UTM tagging, conversion goals, and dashboards. Continuous optimization: On-page SEO, content updates, backlinks, technical audits, CRO (A/B tests, heatmaps), and conversion improvements. Provide regular reports aligning SEO & GTM performance to business KPIs (leads, MQLs, conversions).

Key Skills & Experience

5+ years SEO experience, including 1-2 full international market launches (GCC, USA, or similar). Hands-on technical SEO: domain strategy, hreflang, canonical, indexing, site architecture, crawl & index audits. Strong command over tools: Ahrefs / SEMrush, Screaming Frog / Sitebulb, page speed & Core Web Vitals, GSC, GA4, basic HTML/CSS. Proven track record: landing pages + content + SEO + CRO + conversion optimisation, delivering leads / MQLs / demo requests. Familiarity with paid advertising channels and integration with organic campaigns. Excellent collaboration & project management: ability to work with dev/product/content/marketing teams across time zones. Excellent written & spoken English; familiarity with GCC / US search & buyer patterns a plus. Nice to have: SaaS/B2B/ERP domain experience, multilingual / localization (Arabic or other).

Key Result Areas (KRA) & KPIs

International market SEO & GTM setup: Correct site architecture, hreflang, canonical, sitemap, robots.txt, zero critical crawl/index issues. Organic traffic growth (new markets): MoM growth in sessions, increase in indexed pages per region. Keyword visibility & SERP performance: % of target keywords in top SERP positions, improved CTR for landing pages.
Landing page performance & conversions: CRtarget benchmark, number of leads/MQLs/demo requests, reduced bounce rate, improved session metrics. Backlink profile & domain authority: growth in referring domains, domain/page authority, overall SEO authority score trending upward. Technical health & UX maintenance: Page load time & Core Web Vitals within acceptable limits, mobile usability = zero issues. Cross channel & paid/organic synergy: CPL, ROAS, accurate UTM attribution. Reporting, insights & continuous optimization: Monthly dashboards, quarterly reviews with actionable roadmap, at least one major optimization/test per quarter.
Upload Resume

We are always looking for exceptional candidates. you can send us your resume at

resume@nwaytech.com