Job Description

[Job Responsibilities]

1. Responsible for branch branding and product integration marketing localization strategy formulation, through New Media channels and creative communication means,

To achieve the project communication goals, the project content includes but is not limited to product promotion, IP cooperation, brand cross-border, major exhibitions, etc.

2. Responsible for market survey and analysis of the branch, research the development status of peers and the industry, and formulate the overall market work strategy and goals;

Responsible for formulating the annual market cost formulation, control, and incentive assessment system for the branch company.

4. Responsible for the overall marketing activity plan of the branch, including the planning and execution of major online and offline marketing events, breaking down KPIs and communicating

Evaluate and track the promotion effect through data-driven means and make adjustments and optimizations.

5. Responsible for the management and operation of local digital marketing and communication resources (including the combination of New Media and traditional media), and overall public relations strategy

Brief and crisis public relations response and handling.

6. Responsible for the standardization management and experience improvement of the end point stores of the branch, the formulation and implementation of end point materials, and the promotion of the overall retail of the branch

Enhance strength and promote the achievement of core product sales targets.

[Job Requirements]

1. Bachelor degree or above, major in marketing, international trade, advertising, etc.

More than 2.5 years of work experience, more than 3 years of brand/product promotion in the consumer electronics industry, offline end point, digital marketing or other related

Market experience is preferred, those with overseas retail experience are preferred.

3.Possessing strong planning ability, familiar with various media operation methods, and having successful experience in promoting large-scale marketing activities;

4. Reliable and responsible, with a global business mindset, strong communication skills and cross-cultural execution;

5. English can be used as a working language.

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