Review agency marketing strategies, content, and campaign calendars. Assess quality, consistency, and originality of digital content (social media, ads, website). Verify analytics, ROI, KPIs, and reporting accuracy. Audit paid campaigns (Google Ads, Meta Ads) for effectiveness and budget utilization. Check documentation: contracts, approvals, invoices, and compliance with legal and platform policies. Provide actionable recommendations and prepare concise audit reports.
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