Job Description

Role Overview: The Future ASM & Channel BuilderThis high-intensity internship is designed to give the candidate hands-on experience in Area Sales Management (ASM), with the primary objective being the end-to-end acquisition, activation, and initial performance monitoring of new Super Stockist (SS) partners. The intern will assume responsibilities typically handled by a junior ASM, managing the sales pipeline, ensuring smooth SS integration, and working to achieve immediate sales targets within the assigned micro-market. Key Responsibilities: The ASM-SS Onboarding Lifecycle1. Territory Analysis & Strategic Planning (ASM Perspective)Territory Mapping : Perform a geo-spatial analysis of the assigned area to identify and segment zones based on demand potential and existing distribution gaps (the "white spaces").SS Ideal Profile Refinement : Develop an ASM-level, data-driven profile for potential SS partners, considering not just logistics but also their ability to manage secondary sales teams and credit cycles effectively.Target Setting : Create a realistic, phased SS Onboarding Target Plan for the internship duration, specifying target areas and potential revenue contribution.2. Super Stockist Acquisition & Commercials (Sales Focus)B2B Negotiation: Lead professional negotiations on commercial terms, margin structures, credit limits, and initial stock purchase requirements with qualified SS prospects.Contract Finalization Support: Manage all necessary documentation, compliance checks, and legal liaisons to transition prospects into formal SS partners efficiently.Initial Order Activation: Ensure new SS partners place their first stock order successfully, coordinating between the partner, the internal sales team, and the logistics department.3. Partner Integration & Performance Mentorship (ASM Execution)Training & Handover : Conduct initial training sessions for the newly onboarded SS's staff (e.g., Godown Manager, delivery personnel) on product handling, inventory management, and basic sales processes.Go-to-Market Strategy : Assist the new SS in structuring their secondary distribution (i.e., identifying and onboarding their first 5-10 distributors/retailers), effectively launching them into the market.Initial Performance Review : Implement a 4-week performance monitoring framework for newly activated SS partners, tracking key metrics like Stock-in-Trade (SIT), Sales Out, and market coverage.4. Reporting, Feedback & Sales HygienePipeline Management: Maintain the Sales pipeline dashboard with ASM-level detail, tracking conversion rates, drop-off reasons, and predicted vs. actual activation dates.Competitive Intelligence: Systematically gather and report competitive activities (pricing, schemes, trade offers) from the ground and provide actionable recommendations to the Sales Leadership team.Process Improvement: Develop a "New SS Success Playbook" based on the internship findings to streamline future onboarding processes for the full-time ASM team. Qualifications & Skills :- Currently pursuing a Master's degree (e.g., MBA, specialized in Sales/Marketing) or a highly relevant Bachelor's degree.- Demonstrated leadership potential and the ability to mentor or guide junior stakeholders (like the SS's team).- Strong commercial acumen and proven negotiation skills in a B2B setting.- Ability to work independently and manage an entire territory/project with minimal supervision.- High energy, resilience, and willingness to travel extensively within the assigned region. Impact and Learning- The intern will leave this role with the full spectrum of skills required for an entry-level ASM: strategic planning, direct B2B sales closure, and post-sales partner management. - The success of the project will be measured by the quality, number, and initial sales performance of the SS partners onboarded. (ref:updazz.com)

Skills Required