Branding and Category Marketing Manager, Infinite Uptime
Overview
Infinite Uptime seeks a motivated Marketing Intern to support branding initiatives and category marketing for our prescriptive AI platform, PlantOSTM, targeting process industries like cement, steel, mining, and manufacturing to promote and consolidate the 99% Trust Loop messaging. This role offers hands-on experience in B2B industrial AI marketing, content creation, and campaign execution in a fast-paced environment.
Top Key Responsibilities
Content Creation & Design
: Ideate & develop visually compelling social media graphics, blog posts, case studies, and email templates using tools like Adobe Creative Cloud and/or Canva, aligned to Infinite Uptime's brand guidelines for Prescriptive AI solutions.
Campaign Support
: Assist in planning and executing digital campaigns on LinkedIn and Google Ads, including keyword research, ad copywriting, and performance tracking focused on energy efficiency and downtime reduction in industrial sectors.
Blog Writing & Content Development:
Create well-researched, engaging blog posts and articles that highlight PlantOSTM use cases in manufacturing optimization, energy efficiency, and sustainability. Assist with content strategy and SEO optimization to improve online visibility and thought leadership.
Market Research:
Conduct competitive analysis of industrial IoT and predictive and prescriptive maintenance companies, gather basic industry insights on key performance metrics like equipment uptime and production efficiency, and create summary reports to support thought leadership content.
Top 5 Key Requirements
Design Tools
: Basic proficiency or willingness to learn Adobe Creative Suite (Photoshop, Illustrator) and Canva for creating social media graphics and marketing visuals.
Writing Skills
: Strong foundational writing skills for B2B copywriting, with a sense of marketing principles (e.g., audience targeting, messaging fundamentals) and eagerness to grasp industrial concepts like prescriptive AI and digital twins.
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Background & Attitude
: Pursuing or recent graduate in Marketing, Communications, or Business; demonstrates passion for B2B SaaS marketing, strong marketing fundamentals, and proactive willingness to learn in a fast-paced industrial tech environment.
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