Job Description

Location - Gurugram


Experience - 6 months

Duration:

6 months, and likely to convert to employment



We are seeking a

Digital Marketing Intern

who is passionate about

performance marketing, SEO, and lead generation.

You'll be responsible for driving inbound and outbound demand through

paid campaigns, organic optimization, and email outreach

-- focusing on US and European markets for Worxwide's IT and digital consulting services.


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Key Responsibilities

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Search Engine Optimization (SEO)

Conduct

keyword research, content gap analysis, and competitor benchmarking

. Optimize website pages, blogs, and landing pages for

on-page and technical SEO

. Build backlinks and monitor domain authority using tools like

Ahrefs, SEMrush, or Moz

. Track rankings, impressions, and conversions through

Google Search Console & Analytics

.
####

Performance Marketing (PPC & Paid Campaigns)

Assist in

creating and managing Google Ads, LinkedIn Ads, and Meta campaigns

. Optimize ad copies, landing pages, and targeting for maximum

CTR and lead conversions

. Analyze campaign metrics (CPC, CPL, CTR, ROI) and prepare performance dashboards. Research new keyword opportunities and audience segments for B2B lead generation.
####

Email & Drip Marketing

Design and execute

email campaigns and nurture sequences

targeting CXOs and decision-makers. Segment contact lists and personalize outreach for ABM initiatives using tools like

HubSpot, Apollo, or Mailchimp

. Track open rates, click-through rates, and conversions to measure engagement.
####

Analytics & Reporting

Monitor overall marketing performance using

Google Analytics, HubSpot, and CRM dashboards

. Prepare weekly reports highlighting lead funnel health, campaign ROI, and key insights. Collaborate with design and content teams to align visuals and messaging with data trends.
###

Must-Have Skills

Must have 6 months experience in SEO, PPC (Google Ads/LinkedIn Ads), and Email Marketing fundamentals. Familiarity with Google Analytics, Google Tag Manager, and Search Console. Proficiency with marketing tools like SEMrush, Ahrefs, HubSpot, Mailchimp, or Apollo. Ability to plan and execute lead-gen focused campaigns for B2B audiences. Bachelor's or Master's in Marketing, Business, IT, or related field. * Prior internship or certification in digital marketing, growth marketing, or PPC preferred.