Job Description

(JD)

for an

Inter-State Marketing Manager

Job Title:

Inter-State Marketing Manager

Department:

Sales & Marketing

Industry:

FMCG - Spices & Food Products

Reporting to:

Managing Director- Sales & Marketing

Employment Type:

Full-time

Job Summary:

We are seeking a dynamic and results-driven

Inter-State Marketing Manager

to expand and manage our marketing and sales activities across multiple states in India. The ideal candidate will have a strong background in FMCG or food product marketing, with deep insights into regional markets, distributor networks, and consumer behavior related to spices.

Key Responsibilities:

Market Expansion:

Develop and implement marketing strategies for launching and expanding the company's spice products across different states. Identify and appoint new distributors, wholesalers, and retail channels in targeted regions. Conduct market research and competitor analysis to identify trends, opportunities, and gaps.

Sales & Distribution Management:

Achieve monthly and quarterly sales targets for assigned territories. Manage distributor relationships, ensure availability of products, and monitor stock movement. Oversee regional sales teams and agents; provide training, motivation, and guidance.

Brand Promotion & Marketing Campaigns:

Plan and execute promotional activities, trade shows, sampling events, and in-store promotions. Customize marketing strategies to suit regional preferences and cultural nuances. Coordinate with creative and advertising teams for region-specific campaigns.

Reporting & Analytics:

Track market performance, sales data, and ROI on campaigns. Provide regular MIS reports to senior management. Monitor customer feedback and suggest improvements to products or marketing.

Qualifications & Requirements:

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred). 5-10 years of experience in FMCG sales and marketing, preferably in spices, food products, or condiments. Proven experience in managing interstate territories and diverse markets. Strong network of distributors and retailers in multiple regions. Excellent negotiation, communication, and leadership skills. Willingness to travel extensively across assigned territories.

Desirable Attributes:

Knowledge of regional languages is Mandatory. Strong understanding of rural and urban market dynamics. Passion for food, spices, and culinary traditions of India.

Compensation:

Competitive salary + performance incentives. Travel allowance and other benefits as per company policy.
Job Type: Full-time

Schedule:

Day shift
Education:

Bachelor's (Required)
Experience:

Marketing: 4 years (Required)
Language:

English (Required)
Willingness to travel:

100% (Required)
Work Location: In person