Job Description

Relocation Assistance Offered Within Country
# 156964 - Mumbai, Maharashtra, India

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom\'s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill\'s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children\'s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day !

What is the purpose of this role?

As Integrated Media Specialist with Colgate-Palmolive, you\'ll partner with our media agencies, as well as internal brand/marketing stakeholders. Your main responsibilities will be to:

• Build a robust multi-media strategy to help deliver brand and business objectives and create impactful brand experiences across touchpoints
• To be able to set media KPIs and take data-driven decisions on planning and measuring performance
• Demonstrate clear expertise of all media planning principles challenge the status-quo to evolve and be future forward
• Ensure gold standard execution/implementation

What would be the responsibilities for this role?

Omni-channel media planning

• Have a deep understanding of traditional and digital media platforms and ensure best optimized media strategies are developed.
• Ensure monthly campaign performance reporting and tracking of media KPIs and provide recommendations.
• Identify market trends and evolving consumer media habits - recommend new media strategy.
• Deep understanding of media analytics and guide media agencies to deliver media plans to deliver on media tasks and also manage buying efficiencies.
• The media strategy should enable building the right brand experiences across relevant touch points across the consumer journey for the respective brands.

TV

• Develop media strategy based on brand business objectives.
• Ensure plan mix is optimized for target audience defined
• Thorough understanding of category and competition media activities.
• Ensure smooth execution and campaign performance tracking

Digital

• Define the role of digital media and develop media plans with optimum media RnF levels.
• Understanding of all planning and measurement tools. For eg. Facebook ads manager, Google analytics to be able to independently evaluate and build media plans.

Performance tracking:

• Timely & satisfactory execution of campaigns & delivery of post evals.
• Out of the box thinking; disruptive media strategy
• Build strong and effective media plans and strategy.

What does the ideal candidate profile look like?

• We are looking for someone with 4-7 years of traditional and digital media experience; Experience at Client or Agency leading media planning for CPG brand is a preference.
• Education - Post-graduate with an MBA preferred
• Total work experience - between 4-7 years

What are the key functional competencies required for this role?

• Deep understanding of TV, print, digital and other ATL media planning principles and tools used to build effective and efficient media plans.
• Proven record of traditional and digital media plan building, optimisation and performance tracking skill.
• Holistic understanding of TV and digital media. Ability to articulate the role of media in a consumer journey of the brand.
• Media Measurement, analytics & data driven decisions
• Strong project management and drive process oriented ways of working with cross functional teams and agency partners to ensure smooth execution
• Tools knowledge

• Well versed with all media planning and measurement tools eg: BARC, IRS, TGI
• Standard digital reporting tools and ad-serving / bid Management technologies - Google Analytics, Meta Ads Manager

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Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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Colgate-Palmolive